Senior Growth Marketing Manager, Influencer Affiliates

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.

The Community You Will Join

The Growth Marketing team at Airbnb sits at the intersection of marketing, engineering and data science, and its work drives the top line of the entire company. As Senior Manager, Influencer Affiliates, you will play a critical role in scaling and managing a growing social and influencer marketing program.

The Difference You Will Make

Airbnb is seeking a world-class strategist and operator to grow and oversee the largest region of its Influencer Affiliates program. You will own end-to-end execution of the program within the larger growth channel strategy, collaborating with Comms, Paid Media, Product, Engineering, Data Science, and Analytics. The role is both strategic and hands-on, working directly with influencers as well as internal stakeholders at scale.

In This Role, You Will

• Scale US & Canada program ROI while managing a large group of influencer relationships, from reviewing content to processing payments.
• Identify new influencer talent to recruit and onboard into the program.
• With Comms and local country teams, develop an editorial calendar and marketing briefs for evergreen and one-time campaigns.
• Innovate on additional strategies to drive growth and positive ROI.
• Partner with global and country media teams to amplify influencer creative into other growth channels, starting with paid social.
• Partner with the Global Sr. Lead to pilot new program tactics in region, then set them up for global deployment.
• Own weekly and monthly reporting of program KPIs, including monthly budget management.
• Present updates, findings and recommendations to leadership and cross-functional partners.

Your Expertise

• 8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand.
• A proven track record of scaling and managing an influencer marketing program, with strong relationship management.
• Deep expertise in creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest.
• Superb verbal and written communication skills, with comfort interpreting results and sharing insights.
• Exceptional project management and organizational skills.
• A builder mindset and the ability to navigate ambiguity.
• Strong fluency in financial metrics, including building models and forecasts.
• Familiarity with influencer tools like CreatorIQ, Impact, and Sprinklr.
• Additional social media and affiliate marketing experience is a plus.

Location

US – Remote Eligible. You must live in a state where Airbnb, Inc. has a registered entity (some states are excluded). The role may include occasional office work or offsites.

Pay

$139,000 – $163,000 USD base pay. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.