Head of Social and Content

About Us

VAMOS Brands is an independent spirits company that builds bold, characterful brands and takes them to the world. Its lead brand, Cazcabel Tequila, is family grown and produced in Mexico, where a new $40M distillery has just opened. It’s sold in more than 50 markets, from the UK and US to Australia, with more launches to come. It’s a small team with big ambitions, so what you do will make a real difference.

The Role

Cazcabel is looking for someone who lives and breathes social to take ownership of the social and digital strategy across the portfolio. You’ll set the direction for each brand, make sure there’s always the right content in the right place, and grow the communities around them — some days briefing agencies and creators, other days picking up a phone and shooting something yourself. You’ll work closely with the brand team, brand ambassadors around the world and distributor partners.

What You’ll Do

Social and digital strategy

• Set the social and digital strategy for each brand, including channel mix, content pillars, KPIs and budget.
• Turn brand and market priorities into annual and campaign plans and see them through.
• Assess new platforms, formats and AI tools.

Content and tone of voice

• Run a rolling content plan so every brand, market and channel has what it needs.
• Decide the best way to make each piece — agency, creator, in-house or yourself — and write briefs.
• Supply visual content for the website, email, Amazon and trade decks.
• Audit and organise the digital asset management tool.
• Give each brand its own world on social with a consistent tone of voice, and help markets and ambassadors get it right.

Organic, community, influencers and paid

• Run day-to-day organic posting across all brand channels and build engaged communities.
• Find, build and manage influencer and creator networks in key markets.
• Manage paid social agencies, from strategy and sign-off to KPIs. Good knowledge of Meta ads is desirable.

Continuous improvement

• Establish KPIs and benchmarks for all social and digital activity, focused on capturing learning.
• Report monthly through the social dashboard.
• Run social listening and competitor tracking, sharing insights with the brand team.

Channels

You’ll own Instagram, TikTok, Facebook, LinkedIn and YouTube, plus paid social creative, influencer briefs and seeding, and supply content for brand sites, Amazon A+, newsletters, trade decks, ambassador toolkits, events and PR.

About You

• Positive, proactive, curious, and not hung up on hierarchy — you want to win as part of a team and enjoy being the challenger.
• You live and breathe social and know how to tell a brand’s story there.
• You’ve set and delivered social and digital strategy for consumer brands, ideally in drinks.
• You can shoot, edit and write content yourself.
• You’ve managed influencer networks and paid social agencies across more than one market.
• You’re organised, comfortable with data and used to managing budgets across several brands.

How to Apply

Apply with your CV and cover letter combined into one PDF (applications without a cover letter won't be considered). In your cover letter, answer: something you’ve made that you’re proud of; which communities Cazcabel should be part of; your first thoughts on taking Cazcabel to 1m followers; one piece of content you’d make tomorrow morning; and the 5 Instagram or TikTok accounts you think will be enormous in two years.

Location & Salary

London, on-site. Full time.

£45,000 – £55,000, depending on experience.