Hospitality Social & Content Executive

Creative, energetic and digitally minded, the Hospitality Social & Content Executive will help showcase and grow the hospitality proposition at Barclays Hampden, Scotland’s National Stadium.

You’ll bring hospitality experiences to life through engaging, authentic and impactful social media, digital content and storytelling, helping drive awareness, engagement, enquiries and hospitality sales. Working across matchdays, concerts and major events, you’ll capture the atmosphere, the people, the food, the spaces and experiences that make hospitality at Barclays Hampden so special.

This is a hands-on content role for someone with a strong creative eye who is equally comfortable developing a content plan as capturing and publishing content live from an event.

Key Responsibilities

• Co-develop and deliver a dedicated social and content plan to promote hospitality at Barclays Hampden.
• Create high-quality content across social platforms, including short-form video, photography and written content.
• Identify content opportunities across the full hospitality experience, from arrival and dining to seats, atmosphere and behind-the-scenes moments.
• Capture and publish live content on matchdays, concerts and major events.
• Create recurring content formats and campaigns that build awareness throughout the year.
• Work with internal creative resource and external suppliers on premium photography, video and campaign assets.
• Develop content that communicates hospitality products, experiences and reasons to purchase, supporting key sales periods, launches and last-chance opportunities.
• Tell stories about the people and experiences behind Barclays Hampden hospitality, including testimonials, case studies and user-generated content.
• Act as brand guardian for all hospitality content, ensuring a consistent premium tone and visual identity.
• Collaborate with Commercial, Marketing, Communications and Digital colleagues.
• Analyse social, content and website performance and produce regular reports and recommendations.
• Monitor trends across football, sport, hospitality and social media.

Skills, Knowledge & Expertise

• Experience in social media, content, digital marketing or a similar role.
• Strong understanding of major social platforms and content formats.
• Demonstrable experience creating short-form video and social-first content.
• Ability to capture high-quality content using a smartphone and/or camera.
• Strong organisational skills across multiple campaigns and deadlines.
• Commercially minded.
• Comfortable working flexibly, including evenings and weekends around fixtures and events.
• Experience with Meta Business Suite, LinkedIn and short-form video platforms, and in-depth experience across Facebook, Instagram, LinkedIn, TikTok, WhatsApp, X and YouTube.
• Understanding of paid social campaign optimisation.
• Experience in photography and videography.

About the Scottish FA

The Scottish Football Association is the governing body of football in Scotland. Formed in 1873, it is the second oldest national football association in the world, with a vision to harness the power of football to inspire the nation, transform lives and build a united and successful game.

Location & Salary

Hampden Park, Glasgow. Hybrid. Permanent, full time. Reporting to the Head of Communications / Commercial Director.

£30,000 per year.

Closing date: 26 November 2026.