Senior Content Creator

EARTH AI is a fast-growing tech startup transforming the way critical metals are discovered. Founded in 2016 in Sydney, we are on a mission to secure the future of technology and infrastructure by responsibly sourcing the metals essential for global advancement. Using cutting-edge technology, we identify and develop new metal deposits with unmatched efficiency and sustainability. Our vision is to lead the industry by discovering and owning the majority of future metal deposits while becoming the most advanced, efficient, and responsible metal commodity company in the world.

We are looking for a Senior Content Creator who can capture that story and bring people inside the world of Earth AI. This is not a traditional desk-based content role. You could be filming a drill rig operating in remote Australia one week, interviewing our engineers and geologists the next, and then working directly with our CEO and COO in Sydney to develop the next major piece of content. If you're an exceptional storyteller who can turn complex technology, exploration and real-world operations into content people genuinely want to watch, this role is for you.

The Role:

As Senior Content Creator, you will take a leading role in developing and executing Earth AI's content strategy across digital and social platforms. You will be responsible for finding the stories happening across the company and turning them into compelling, high-quality content. You'll work closely with our CEO and COO and collaborate directly with our geology, engineering, drilling and operations teams.

The role requires someone who can operate across the entire content lifecycle - identifying a story, developing the concept, travelling to capture it, filming and interviewing, editing, publishing and analysing its performance. We want someone who understands that great content isn't simply documenting what happened. It's identifying what makes the story interesting and finding the best way to tell it.

Regular travel is a core requirement of this position. You will travel to Earth AI's exploration and drilling operations throughout rural and remote NSW and the Northern Territory to capture content where the work is actually happening. This may involve extended driving, early starts, outdoor work, remote accommodation and occasional camping. 

Key Responsibilities:

• Own and execute Earth AI's content strategy across YouTube, X, LinkedIn, TikTok and other relevant platforms.
• Find and tell the stories at the heart of Earth AI, bringing our technology, discoveries, people and purpose to life.
• Develop original content concepts that make complex technical subjects accessible, interesting and engaging.
• Produce high-quality short-form and long-form video content from concept through to final publication.
• Film Earth AI's exploration, drilling, engineering and field operations across Australia.
• Interview employees, executives, technical specialists and other stakeholders.
• Work directly with the CEO and COO to develop executive and company content.
• Write scripts, social copy, video concepts, captions and other digital content.
• Capture high-quality photography and video content in both office and remote field environments.
• Edit video and photography to a professional standard.
• Develop and maintain a consistent and recognisable Earth AI brand voice.
• Manage the content calendar and coordinate content production across the organisation.
• Identify emerging stories, trends and opportunities rather than waiting for content to be assigned.
• Monitor content performance and use analytics to continuously improve reach, engagement and quality.
• Stay current with platform trends, formats and changes across social and digital media.
• Maintain an organised library of footage, photography and other creative assets.

Skills & Experience:

• Demonstrated professional experience in content creation, digital media, social media, videography, journalism or a similar field.
• A strong portfolio demonstrating high-quality video and digital content.
• Excellent storytelling, writing, editing and proofreading skills.
• Strong video production skills, including filming, lighting, audio and editing.
• Proficiency with professional editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve or equivalent.
• Experience creating content specifically for YouTube and short-form social platforms.
• Strong understanding of social media platforms, audiences and content formats.
• Experience with photography and visual storytelling.
• Ability to interview people confidently and draw out compelling stories.
• Ability to independently take a project from concept through production and publication.
• Excellent organisational and project management skills.
• Comfortable working in a fast-moving environment where priorities and opportunities can change quickly.
• Willingness and ability to regularly travel to rural and remote locations.
• Ability to work independently in the field and collaboratively with technical and executive teams.

Highly Regarded:

• Experience creating content for technology, science, engineering, mining, exploration or other technical industries.
• Experience producing documentary-style or field-based content.
• Experience growing a YouTube channel or social media audience.
• Motion graphics or animation capability.
• Drone photography or videography experience.
• Experience developing executive or founder-led content.
• Relevant qualifications in Media, Film, Communications, Journalism, Marketing or a related discipline.

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