Marketing Officer (Social Media and Digital Marketing)
Location: Hybrid/Remote (with occasional travel to Siargao preferred)
Position Summary
We are looking for a highly creative and results-driven Digital Marketing & Social Media Manager who will build the Goodcoast Siargao brand into one of the most recognized and visited tourist destinations in Siargao. The ideal candidate is a storyteller, content creator, graphic designer, video editor, and digital marketer who understands how to grow an engaged online community and convert followers into actual visitors.
This role is responsible for planning, creating, publishing, and optimizing all digital marketing efforts across social media platforms while strengthening Goodcoast's brand identity and increasing tourist traffic, event attendance, and commercial inquiries.
Key Responsibilities
- Social Media Management
- Develop monthly content calendars.
- Manage Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Publish daily content.
- Monitor comments, messages, and reviews.
- Increase community engagement.
- Stay updated on social media trends.
Content Creation
- Produce engaging photo and video content.
- Shoot and edit reels, TikToks, shorts, and promotional videos.
- Create storytelling content about Goodcoast lifestyle.
- Highlight restaurants, retail stores, accommodations, activities, and events.
- Cover special events and activations.
*Graphic Design Create*
- Posters
- Event promotions
- Digital advertisements
- Social media graphics
- Signages
- Brochures
- Sales presentations
- Email marketing materials
- Maintain consistent branding across all platforms.
*Video Editing Produce*
- Promotional videos
- Drone videos (if capable)
- Reels
- TikTok videos
- YouTube content
- Event recap videos
- Testimonial videos
- Property showcase videos
Digital Marketing
- Plan and execute Meta Ads.
- Manage Google Ads campaigns.
- Optimize SEO.
- Email marketing campaigns.
- Website updates.
- Analyze campaign performance.
- Influencer & Partnership Management
- Identify influencers.
- Coordinate collaborations.
- Manage content deliverables.
- Build relationships with travel bloggers and media.
*Event Marketing Promote*
- Weekend markets
- Concerts
- Sports events
- Beach festivals
- Food events
- Property launches
- Seasonal campaigns
- Analytics & Reporting
- Prepare monthly reports including
- Reach
- Engagement
- Leads generated
- Website traffic
- Conversion performance
- ROI on advertising
- Provide recommendations for continuous improvement.
Qualifications
- Bachelor's degree in Marketing, Communications, Multimedia Arts, or related field.
- At least 3 years of experience in digital marketing (preferably real estate industry)
- Excellent graphic design skills (Adobe Photoshop, Illustrator, Canva).
- Strong video editing skills (Premiere Pro, CapCut, DaVinci Resolve, Final Cut Pro).
- Knowledge of Meta Business Suite.
- Experience with Google Analytics and Google Ads.
- Strong copywriting skills.
- Knowledge of photography and videography.
- Passion for travel, tourism, and hospitality.
Pay: Php25,000.00 - Php35,000.00 per month
Work Location: Hybrid remote in Fort Bonifacio
