Content & Growth Marketing Manager

Content & Growth Marketing Manager

Streeka is an AI-powered adaptive training and coaching platform for endurance athletes with complex lives. The founder’s personal brand, Structured Sam, documents the experience of becoming a better cyclist, building Streeka and making structured training work around adult responsibilities.

The role’s purpose is to turn the founder’s ideas, experiences and product insight into a repeatable system that grows an audience, builds trust and converts the right people into active Streeka users.

You would be the first marketing hire, working directly with the founder every day. No layers, no committees, no waiting three weeks for a decision.

You’ll know how to use AI tools, automation and systems to produce far more output than a traditional marketing hire - without the result sounding like AI wrote it. That last part matters more than anything else here. Our audience is cyclists who distrust over-polished fitness marketing. If our content sounds generic, it fails.

We already have a documented marketing system: positioning, brand voice, audience research, campaign records, and a library of drafted work waiting to be shipped. You won't start from a blank page. You'll be handed a strategy and asked to execute it, measure it, and improve it.

Responsibilities

Content and social media

- Manage Streeka and Structured Sam profiles across agreed platforms.

- Research ideas across the established content pillars:

  - Cyclist Truths: reach and relatability

  - Get Faster: useful training authority

  - AI Coaching: using AI tools effectively

  - Building Streeka in Public: founder story, product philosophy and community

- Run a weekly founder interview or brain-dump session to capture authentic stories, opinions and observations.

- Script short-form video, carousels, Stories, written posts and supporting copy.

- Edit founder-recorded footage into platform-native content.

- Use existing B-roll, licensed stock and appropriate AI-generated assets.

- Repurpose strong ideas across platforms without simply reposting identical content.

- Maintain a content calendar, production pipeline and searchable asset library.

- Schedule and publish content, maintain profiles and keep brand presentation consistent.

- Protect the founder’s established voice: self-aware, specific, useful and human rather than generic, motivational or corporate.

Community and distribution

- Respond to comments and appropriate DMs in the agreed brand voice.

- Identify questions, objections and recurring themes that can become content or product insight.

- Build relationships with cycling communities, creators, clubs, coaches, events and podcasts.

- Source testimonials, user stories, reviews and user-generated content, with permission for reuse.

- Identify opportunities for partnerships, guest content and collaborations.

Growth marketing

- Evolve and maintain the master marketing plan.

- Own the journey from social content to website visit, app installation, plan creation and paid conversion.

- Create landing-page, App Store, onboarding and feature-launch messaging.

- Build and manage email campaigns, including welcome, education, re-engagement and product-update sequences.

- Convert relevant search and community questions into audience-specific articles, guides and lead magnets.

- Maintain campaign tracking, UTMs and a weekly marketing dashboard.

- Propose and run structured experiments across content, creative, offers and conversion pages.

Systems and automation

- Use AI and automation to accelerate research, editing, repurposing, scheduling, reporting and documentation.

- Maintain human review for personal stories, product claims and anything that could affect trust.

- Document repeatable workflows, templates and brand rules.

- Keep account access, customer information and unpublished materials secure.

Paid acquisition (once we’re ready)

- Create and test advertising creative based on organic content insights.

- Manage approved campaigns across Meta, Google and Apple Search Ads.

- Confirm conversion tracking before increasing spend.

- Monitor acquisition cost, activation, trial and customer conversion rather than optimising only for clicks or installs.

- Scale successful experiments and stop underperforming campaigns within agreed budget limits.

- Provide a clear weekly summary of spend, results, learning and next actions.

Measures of success

Success will be assessed by the job each activity is intended to perform:

- Reach content: non-follower reach, shares and relevant new followers

- Authority content: saves, questions and repeat engagement

- Founder and world-building content: thoughtful comments, DMs and profile visits

- Funnel performance: profile clicks, website conversion, installs, activated users and paid customers

- Paid campaigns: acquisition cost and customer quality

- Operations: consistent output, short production cycles, reliable reporting and decreasing founder administration

Follower count and raw posting volume are supporting indicators, not the primary measures of success.

Who We're Looking For

Required

- 3+ years running social media and marketing for a real business, ideally B2C or a consumer app

- Genuinely strong written English — you'll be writing in the founder's voice and in the brand's voice

- Short-form video editing (CapCut, Premiere, or equivalent) — hooks, captions, pacing

- Fluent with AI tools (Claude, ChatGPT, AI video/image generation) and able to make the output not sound like AI

- Comfortable with analytics - you can read a funnel and say what to change

Strongly preferred

- You ride. Or you've trained seriously for an endurance event. You'll write better hooks if you've felt the thing we're solving.

- Email marketing experience, especially Kit / ConvertKit or similar

- App Store Optimisation experience

- Zapier / Make / automation building

- Hands-on experience managing Meta and Google ad accounts with your own budget decisions

Not a fit if

- You need a detailed brief for every task

- You measure success by vanity metrics

- You publish AI-generated copy without rewriting it

Working relationship

The founder supplies authentic experience, opinions, training data, product context and regular filming time. The manager turns this raw material into clear, compelling and well-distributed marketing.

The Arrangement

- Full time, remote, independent contractor

- 40hours/week with core overlap [6pm–8pm AEST]

- 50-70k PHP/month

How to Apply

Send your CV to ••••@streeka.com plus:

1. Two examples of short-form video you scripted and edited. Links, not attachments. Tell us what the goal was and what the numbers did.

Shortlisted candidates will be invited to a paid trial task (3–5 hours, paid at your quoted rate). We'll give you raw footage and our real brand context document, and ask for three scripted hooks, one edited Reel, and a one-page view on what you'd test first. We're judging your reasoning as much as your editing.