About the role
Yili Joyday Ice Cream is seeking a dynamic and results-driven Field Marketing professional to join our team in Davao City, Davao del Sur. This is a full-time position that plays a crucial role in executing our marketing strategy at ground level, driving brand awareness and sales through direct consumer engagement and on-site promotional activities. You will be responsible for bringing our brand to life in the market, working closely with retail partners and consumers to ensure Yili Joyday Ice Cream achieves its commercial objectives and market presence in the region.
Key responsibilities
- Develop and execute field marketing campaigns and promotional activities at retail locations and community events across the Davao region
- Build and maintain strong relationships with retail partners, distributors and key stakeholders to ensure optimal product visibility and placement
- Conduct regular market research and competitor analysis to identify opportunities and inform marketing strategy adjustments
- Manage sampling programmes, product demonstrations and in-store promotions to drive consumer trials and sales
- Monitor and report on field marketing activities, campaign performance and return on investment through detailed analytics and insights
- Coordinate with the broader marketing team to ensure consistent brand messaging and adherence to company guidelines across all touchpoints
- Identify emerging market trends and consumer preferences, providing recommendations to support product positioning and marketing initiatives
- Manage field marketing budgets efficiently whilst maximising impact and achieving agreed targets and KPIs
- Represent the brand professionally at events, trade shows and consumer engagement activities
What we're looking for
- Proven track record of successfully executing marketing campaigns and achieving sales targets
- Strong understanding of retail environments, consumer behaviour and promotional mechanics
- Excellent communication and interpersonal skills with the ability to engage effectively with diverse stakeholders
- Outstanding organisational and project management capabilities with the ability to manage multiple initiatives simultaneously
- Analytical mindset with proficiency in using data to inform decision-making and measure campaign effectiveness
- Flexibility and willingness to work in the field, including occasional evening and weekend commitments for events
- Valid driver's licence and reliable transportation (preferred)
- Bachelor's degree in Marketing, Business, Communications or related discipline
- Experience with market segmentation, promotional strategy and consumer insights is advantageous
