Digital Marketing Manager

Salary: PHP 50,000 - 70,000 per month

Location: Ermita, Manila City, Metro Manila (on-site)

Job type: Full-time

To develop and utilize digital marketing campaigns from various ranges of technique including Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-per-Click (PPC); overseeing the redesign, management, maintenance and monitoring of the company website and social media account/s.

Key responsibilities:

• Planning web, SEO/SEM/PPC, email, social media and display advertising campaigns
• Design, build and maintain the company's website and social media presence
• Measuring and reporting on the performance of all digital marketing campaigns
• Strong grasp of current marketing tools and strategies to be able to lead integrated digital marketing campaigns from concept to execution
• Collaborate and coordinate with the Marketing team, other members of the support team and vendors to launch campaigns on time and on budget
• Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs)
• Conceptualize, create content and recommend new and enhance existing concepts for the improvement of the brand (e.g. online campaigns)
• Ensure that paid bloggers are being maximized by the company by enhancing strong and existing relationships
• Create a new blogsite per month that will add positive reviews to the brand
• Ensure that the company gets value for digital marketing expenditure
• Brainstorm, plan, execute, optimize and measure new and creative growth strategies and conversion points
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate and provide emerging technologies, leadership and perspective for adoption

Required skills and competencies:

• Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google AdWords campaigns
• Experience in optimizing TikTok Ads and Facebook Ads
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong managerial, analytical and data-driven thinking skills
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Willing to work onsite at Ermita, Manila