Senior Product Marketing Manager

Sprout Social is hiring a Senior Product Marketing Manager to serve as a strategic lead and key executor for its AI and emerging technology portfolio. Sitting at the intersection of Product, Marketing, Revenue, and Leadership, you will both define and directly execute the go-to-market (GTM) strategy for Sprout’s flagship AI agent, Trellis, and the broader AI platform.

In this role, you will operate with high autonomy—shaping long-term market narratives, building core deliverables, establishing enterprise-wide GTM frameworks, and driving hands-on cross-functional execution to cement Sprout’s market leadership in social intelligence.

What You’ll Do

• Steer & Execute AI Market & GTM Strategy: Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi-year market strategies and actionable go-to-market plans that drive revenue expansion and category leadership.
• Build & Architect Enterprise Playbooks & Systems: Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions.
• Develop Executive-Level Content & Storytelling: Drive C-suite and industry-level positioning by directly authoring messaging, decks, and market collateral. Translate complex AI/LLM architectures and data science models into clear, outcome-driven value propositions for senior enterprise decision-makers, industry analysts, and internal stakeholders.
• Solve Complex Problems & Drive Execution: Analyze market shifts, competitive dynamics, and buyer behavior to identify high-impact growth opportunities. Roll up your sleeves to develop and execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption across customer segments.
• Drive Cross-Functional Influence & Mentorship: Serve as a trusted advisor to Product and Revenue leadership. Provide strategic guidance and mentorship to team members, elevating the craft, rigor, and strategic impact of the product marketing organization.

What You’ll Bring

• Deep AI & SaaS Acumen: Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS, enabling you to partner credibly with Product/Engineering leaders and influence roadmap decisions.
• Strategic Vision paired with Tactical Execution: Proven ability to balance high-level strategic thinking with hands-on content creation and execution, connecting product capabilities directly to corporate revenue goals and market expansion.
• High Autonomy & End-to-End Execution: Proven track record of self-initiating assignments, navigating high ambiguity, and both determining strategic priorities and directly executing deliverables without day-to-day oversight.
• Cross-Departmental Leadership: Ability to command a room, navigate complex stakeholder dynamics, and unite diverse teams (Sales, Product, Executive Leadership, Brand) around a unified strategic direction.
• Systemic Innovation: History of continuously improving entire systems, processes, or GTM models by applying industry best practices and innovative frameworks.

Minimum Qualifications

• 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
• Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies.
• Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
• Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
• Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.

Preferred Qualifications

• Previous experience working in the software/SaaS industry
• Previous experience working with AI products

How You’ll Drive Impact (First Year)

Within 3 months:

• Conduct a comprehensive evaluation of Sprout’s current AI positioning, GTM enablement, and competitive landscape.
• Establish strategic alignment with Product and Sales leadership on key business targets and positioning for Trellis and upcoming AI releases.
• Begin identifying process bottlenecks in the product launch lifecycle.

Within 6 months:

• Architect and roll out a reimagined, enterprise-wide GTM launch playbook for Sprout’s AI platform.
• Establish differentiated positioning and messaging frameworks that increase win rates in competitive enterprise deals.
• Partner with Revenue leadership to optimize buyer enablement and cross-functional training across the sales organization.

Within 12 months:

• Serve as a recognized authority on AI market strategy across Sprout, shaping long-term category positioning.
• Measure and demonstrate significant business impact, including accelerated product adoption, larger deal sizes, and improved GTM efficiency.
• Continuously elevate the team by introducing new methodologies, tools, and best practices.

Benefits

• Premium BCBSIL medical, dental and vision (Eyemed) insurance for you and eligible dependents
• Free access to Modern Health, including coaching and therapy sessions
• 401(k) with a 50% company match on your first 6% of contributions
• 100% employer-paid Life and Disability insurance
• Flexible PTO plus company-wide Rest & Recharge days and ten paid holidays
• Up to 16 weeks of paid parental leave
• $1,000 annual Lifestyle Spending Account
• $550 home office setup stipend plus $50/month internet stipend
• 16 hours of paid volunteer time and a $100 annual charitable donation match
• Restricted stock units (RSUs) under Sprout’s equity plan

Location & Salary

This is a remote role in the United States. Sprout maintains a remote workforce in many US states, but not all; check the state drop-down in the application to see whether your state is listed.

Current hiring range: $140,000 – $175,000 annually. Broader geographic bands: Zone 1 (New York, California, Washington) $154,000 – $231,000; Zone 2 (all other US states) $140,000 – $210,000. Individual pay is based on geographic zone, relevant experience, and skills.

Sprout Social is an Equal Opportunity Employer and welcomes all candidates to apply, even if your background doesn’t match every requirement.