Senior Performance Marketing Manager, Global Paid Social & Mobile UA

Coinbase is on a mission to increase economic freedom. The bar is high, the environment is intense, and the team likes it that way. Coinbase is a remote-first, but not remote-only company: expect to get together quarterly for intense in-person working sessions called “surges.”

The Growth Marketing team within the Consumer & Business group scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. As Senior Performance Marketing Manager, Global, you'll own the performance marketing program, managing hundreds of millions in ad spend across paid social and mobile channels to drive new user acquisition at or above ROI targets.

What You'll Do

• Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences, and translate results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks (MMM, SKAN, MMP-based).
• Lead relationships with ad platforms and mobile measurement partners, aligning on betas, measurement approaches, and joint growth plans.
• Build and maintain performance dashboards and reporting by geo, product, and channel, surfacing insights, risks, and opportunities to leadership.
• Collaborate with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Required Skills and Experience

• 5+ years of hands-on performance marketing experience, with deep expertise in paid social (Meta, TikTok) and mobile user acquisition, in-house or agency.
• Proven track record owning large-scale paid social and mobile UA budgets and improving acquisition efficiency across channels and markets.
• Strong technical aptitude with LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype AI-driven workflows.
• Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g. Looker, Hex, Tableau, Superset).
• Deep experience with mobile measurement and privacy-aware execution, including SKAN, MMPs (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing.
• B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
• Excellent cross-functional collaboration and communication skills.
• Highly organized, able to manage multiple geographies, campaigns, tests, and priorities in parallel.
• Responsible use of generative AI with human oversight.

Salary

Annual base salary range: $170,765 – $200,900 USD (excluding equity and bonus). Total compensation may also include equity, bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Location: Remote, USA. Candidates may submit a maximum of 3 applications within a 6-month period.