Senior Manager, Lifecycle Marketing

Dropbox is a Virtual First company. For this role, Dropbox is hiring in US Zones 2 and 3 (not Zone 1: San Francisco, New York City or Seattle metros).

Role Description

As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with its products over time.

This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution.

You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions, and this role will define how those pieces connect across the customer lifecycle.

Responsibilities

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead, coach and develop a team of lifecycle marketers.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion.
• Establish a strong experimentation and measurement approach using controlled tests, holdouts, cohort analysis, customer behavior, and revenue.
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute at scale.

Requirements

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or related disciplines, ideally in SaaS, subscription, or product-led businesses.
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve adoption, retention, monetization, expansion, or revenue.
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, and deliverability.
• Strong business judgment and experience working across Product, Data Science, Marketing Operations, Engineering, and Product Marketing.

Preferred Qualifications

• Experience leading lifecycle marketing in a product-led growth business with self-serve and sales-assisted motions.
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.

Compensation

• US Zone 2: $181,500 – $245,500 USD
• US Zone 3: $161,300 – $218,300 USD

Zone 2 includes California (outside SF metro), Colorado, Connecticut (outside NYC metro), Maryland, Massachusetts, New Jersey, New York (outside NYC metro), Oregon, Washington (outside Seattle metro), Washington DC metro and select Chicago, Austin and DC metro areas. Zone 3 is all other US locations. All regular employees are also eligible for the corporate bonus program and RSUs.

Virtual First

Teams work remotely with nonlinear schedules and core collaboration hours, with regular in-person team gatherings. This role requires travel to offsites and team gatherings (approximately 5–10% of the year, or 2–3 days per quarter).