Senior Marketing Campaigns Manager

Salary: £51,371 - £57,751

Location: Leeds (Quarry House) or Sheffield (Hartshead Square)

Job type: Permanent, full time

Closing date: 16 November 2026, 23:55

Reference number: 484785

Job grade: Senior Executive Officer

Business area: DWP - Communications

Type of role: Communications / Marketing

Number of jobs available: 1

A Civil Service Pension with an employer contribution of 28.97%.

For candidates requesting to work in Sheffield Hartshead Square, these roles will initially be based at Hartshead Square and then move to 1 West Bar by early 2028.

### Job summary

The Department for Work and Pensions (DWP) is recruiting for a Senior Marketing Campaigns Manager to be part of our supportive and high-performing marketing team. You will be helping to shape communications across DWP owned channels and across paid communications.

The work of the DWP makes a difference to the lives of millions of people across the country – from supporting low-income households and helping people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.

To succeed in the role, you will have creative campaigns experience, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.

We are a close-knit marketing team that collaborates with the press, external affairs, visits and internal comms teams, as well as private offices, policy and frontline colleagues.

This post will be based in Sheffield or Leeds.

If this sounds like the right fit for you, we would love to hear from you!

### Job description

As a Senior Marketing Campaigns Manager, you will:

• Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and audience insight. Use strategic thinking to translate business objectives into actionable marketing plans, driving clarity from ambiguity.
• Develop a strong understanding of our audiences and how to deliver behaviour change. Be an audience champion, act as the voice of the customer, and serve as a subject matter expert, building strong relationships with internal stakeholders.
• Develop and deliver end-to-end multi-channel paid media campaigns, with sizeable budgets, as well as low/no cost marketing activity.
• Manage and build positive relationships with external agencies. This includes overseeing media planning and buying and ensuring that our work is cost effective, high quality and represents good value for the taxpayer.
• Manage the development of messaging and creative content across campaigns, delivering through both in-house and agency creative teams for a full range of channels.
• Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
• Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
• Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.

### Person specification

Candidates for this role must be able to demonstrate that they can meet the following essential criteria:

• A proven track record of developing and delivering end-to-end impactful marketing strategies for complex briefs, based on evidence and audience insight.
• Experience of media planning and buying, with a focus on value for money, quality and innovation to engage complex and hard-to-reach audiences.
• Experience of developing impactful campaign creative with either in-house or agency teams that will resonate with and deliver strong engagement with target audiences.
• Strong experience in monitoring and evaluating campaign activity and developing recommendations to drive outcomes and maximise effectiveness.
• An inspiring and motivating leader, who can influence senior leaders, manage a successful team, develop direct reports and role model collaboration across teams.
• Experience of project management and techniques to deliver outcomes, including identifying risks and mitigations.

We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.

### Technical skills

We'll assess you against these technical skills during the selection process:

• Describe a complex marketing campaign you have developed and delivered end-to-end. What was your approach and what did you achieve? (Lead question)
• Tell us about a time you managed an external agency relationship to deliver a complex marketing campaign.
• Describe your experience of planning and delivering paid media campaigns with significant budgets. How did you ensure effectiveness and value for money?
• Give an example of a campaign where you used evaluation or performance data to improve delivery. What was the outcome?
• Insight, Ideas, Implementation, Impact

### Benefits

Alongside your salary of £51,371, Department for Work and Pensions contributes £14,882 towards you being a member of the Civil Service Defined Benefit Pension scheme.

DWP have a broad benefits package built around your work-life balance which includes:

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 23 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year's continuous service.
• Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
• An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women's Network, National Race Network, National Disability Network (THRIVE) and many more.

### Selection process details

This vacancy is using Success Profiles, and will assess your Experience and Technical skills. Selection will be by a written sift, followed by a Face-to-Face Interview.

You'll need to complete a CV and answer four technical questions when you apply. Your CV should set out your career history with key responsibilities and achievements. The four technical questions (250 words each) will assess your expertise.

A 'blended' interview lasting around 45 minutes to 1 hour will test a mix of experience and technical skills. The interview will be a mix of questions and a scenario-based exercise. The interview panel will be a minimum of two people.

Please note – If there are a high number of applications received, an initial sift may be undertaken based on the lead question.

Our anticipated timetable - which may be subject to change - is as follows:

• Shortlisting will take place commencing 16/11/2026
• Interviews will commence 07/12/2026
• Interviews will be held in person.

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

A reserve list may be held for a period of 6 months from which further appointments can be made.

New entrants are expected to join on the minimum of the pay band.

### Security

Successful candidates must undergo a basic (or equivalent) criminal record check. People working with government assets must complete baseline personnel security standard checks.

### Nationality requirements

This job is broadly open to UK nationals, nationals of the Republic of Ireland, nationals of Commonwealth countries who have the right to work in the UK, and other eligible groups set out in the Civil Service nationality rules.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.