Marketing Manager - Retail & E-Commerce

Paul Byron Shoes | Roscommon Town | On-Site | Full-Time, Permanent

€50,000-€58,000 DOE

Paul Byron Shoes is looking for an experienced and commercially focused Marketing Manager to lead and develop our marketing function across our retail store network and e-commerce business.

This is a senior, hands-on position for an experienced marketer who has previously taken significant responsibility for a marketing function and can demonstrate the delivery of successful, commercially focused marketing campaigns.

The successful candidate will take ownership of our marketing strategy and calendar, brand management, digital marketing, CRM, social media and retail marketing. You will also manage our external agency relationships and play an important role in developing greater in-house marketing capability over time.

Key Responsibilities

• Develop and deliver the overall marketing strategy and annual marketing calendar, aligned with key retail trading periods and business objectives.
• Plan and manage integrated marketing campaigns across digital, social, CRM, e-commerce, POS and our retail store network.
• Take ownership of the Paul Byron Shoes brand and ensure consistency across all customer touchpoints.
• Lead marketing activity for new store openings, relocations and refits, including branding, POS, signage, launch campaigns and local marketing.
• Manage external marketing agencies and partners, including activity across Google Ads, Meta, SEO and PPC, ensuring spend delivers measurable commercial value.
• Own and develop our CRM and customer retention strategy, including Klaviyo, email/SMS campaigns, segmentation and automated customer journeys.
• Lead our social media and content strategy and manage the team member responsible for social/content activity.
• Work closely with E-Commerce to drive website traffic, conversion and online revenue.
• Manage the marketing budget and monitor campaign performance, ROI, ROAS, customer acquisition, CRM performance and other key marketing KPIs.
• Use customer, competitor and sales data to identify new opportunities and make recommendations to senior management.
• Identify opportunities to progressively bring appropriate marketing activity currently managed externally in-house.
• Provide leadership and development to the marketing team while remaining willing to be directly involved in campaign delivery when required.

What We're Looking For

We are looking for someone with proven, practical marketing management experience who is comfortable combining strategic responsibility with hands-on delivery.

The successful candidate should have:

• Previous experience as a Marketing Manager or in a comparable senior marketing role.
• Demonstrable experience managing or taking significant ownership of a marketing function.
• Previous people-management experience.
• Strong hands-on campaign management experience.
• Experience managing external digital/marketing agencies.
• Strong knowledge of Google Ads, Meta, SEO, PPC and digital marketing.
• Experience with Klaviyo or a comparable CRM/email marketing platform.
• Experience managing marketing budgets and measuring return on investment.
• Strong knowledge of both organic and paid social media.
• Strong commercial and analytical skills with the ability to turn data into action.
• Excellent organisation, communication and project-management skills.

Desirable

Experience within retail, e-commerce, fashion, footwear or another consumer-focused business would be a significant advantage.

Experience marketing across both physical retail locations and e-commerce, supporting new store openings/refits, managing substantial digital advertising budgets or bringing previously outsourced marketing activity in-house would also be highly beneficial.

The Opportunity

This is an opportunity to take ownership of the marketing function within an established Irish retail business and play a key role in shaping how our marketing capability develops over the coming years.

We are looking for someone who can bring experience, ideas and commercial thinking to the role while also being prepared to get involved in the day-to-day delivery required to make those ideas happen.

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