Marketing Manager (Part-Time)

Salary: €40,000 - €50,000 per year

Location: Kinsealy, County Dublin (in person)

Job type: Part-time, 2-3 days per week

Links Childcare is looking for an experienced and creative Part-Time Marketing Manager to join our team and take ownership of our marketing, social media and brand development.

As an established and growing childcare provider, we are entering an exciting period of continued expansion, including the opening of new childcare centres. We are looking for someone who can help us strengthen the Links Childcare brand, showcase the fantastic work happening across our centres and ensure our marketing reflects the quality and professionalism of our services.

This is a varied, hands-on role offering significant autonomy and would suit an experienced marketing professional looking for a flexible 2-3 day per week position.

The role

Working closely with our senior management team, you will be responsible for managing and developing the Links Childcare brand and coordinating marketing activity across the organisation.

Key responsibilities will include:

• Managing the Links Childcare social media presence, including content planning, creation and scheduling
• Developing engaging content that showcases our centres, teams, children's learning experiences and company culture
• Managing and developing the overall Links Childcare brand image, ensuring consistency across all channels and locations
• Developing marketing campaigns to support new centre openings, from pre-launch awareness through to opening and enrolment
• Supporting marketing and communications around company growth, recruitment, events and key initiatives
• Managing and updating website content and working with external suppliers where required
• Developing marketing materials, signage, brochures, digital content and other branded collateral
• Identifying opportunities to strengthen brand awareness and engagement with current and prospective families
• Supporting photography, video and content creation across our childcare centres
• Monitoring social media and marketing performance and recommending ways to improve engagement and reach
• Ensuring all marketing and communications reflect the professional, warm and family-focused identity of Links Childcare
• Managing relationships with relevant external marketing, design, print and digital partners
• Supporting the senior management team with general marketing projects as the company continues to grow

About you

We are looking for someone who can combine creativity with strong commercial and organisational skills.

The successful candidate will ideally have:

• Previous experience in a Marketing Manager, Brand Manager, Marketing Executive or similar role
• Strong experience managing business social media accounts and creating engaging content
• Experience in brand development and maintaining brand consistency
• Excellent written communication and content creation skills
• A good eye for design, photography and visual presentation
• Experience coordinating marketing campaigns and projects from concept through to delivery
• The ability to work independently and take ownership of the marketing function
• Strong organisational skills and the ability to manage multiple projects simultaneously
• Experience with digital marketing, website management and marketing analytics
• A proactive approach with plenty of ideas and the confidence to bring them forward

Experience within childcare or education would be an advantage but is not essential.

Why join Links Childcare?

Links Childcare is an established, family-run childcare provider with a strong reputation and a growing network of centres across Dublin.

This is an opportunity to take ownership of the marketing function at an exciting stage in our development. With new centres planned and continued investment in our existing services, the successful candidate will have the opportunity to genuinely shape how the Links Childcare brand develops over the coming years.