Marketing Manager – OTT, Content & Entertainment
Rusk Media | Mumbai, Maharashtra | On-site
Experience: 3–5 years
*About Rusk Media*
Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, with a focus on original IPs, branded content and engaging storytelling.
Our portfolio includes IPs such as Alright, Binge, LIT and Playground, along with content distributed across leading OTT platforms.
*About the Role*
We are looking for a Marketing Manager to lead the marketing of Alright TV's long-form and microdrama slate.
The role will focus on building awareness, audience engagement and viewership for our content while strengthening Alright TV as a premium youth entertainment brand.
You will work across content launches, digital marketing, social media, influencers, PR, OTT partnerships and campaign analytics.
Key Responsibilities
- Plan and execute marketing campaigns for microdramas, web series and long-form content.
- Develop launch strategies that drive buzz, engagement and viewership.
- Build and strengthen Alright TV's brand positioning among youth audiences.
- Work with creative teams on trailers, teasers, posters, social content and other marketing assets.
- Plan and execute social media and influencer-led campaigns.
- Collaborate with OTT partners on co-branded marketing and content launch campaigns.
- Develop marketing narratives tailored to different OTT platforms and audiences.
- Manage sponsor and brand integration marketing around content launches.
- Track campaign KPIs including reach, engagement, viewership and ROI.
- Use campaign insights and analytics to optimize marketing performance.
- Work closely with content, creative, sales, brand and OTT partners.
What We're Looking For
-
3–5 years of experience in digital content, OTT, entertainment or branded entertainment marketing.
- Strong experience in launch marketing for shows, films, web series or digital content.
- Good understanding of the OTT and digital entertainment ecosystem.
- Strong creative and storytelling skills combined with an analytical mindset.
- Experience working across social media, influencers, digital campaigns and content marketing.
- Ability to manage multiple stakeholders and campaigns in a fast-paced environment.
- Strong communication and project management skills.
Why Join Rusk Media?
- Work at the intersection of OTT, entertainment, content and youth culture.
- Lead marketing for original microdramas and entertainment IPs.
- Work with OTT platforms, creators, brands and creative teams.
- Be part of a fast-growing entertainment company building the next generation of media IPs.
Benefits
- 5-day working week — Monday to Friday
- Unlimited Paid Leave Policy
- ₹10 Lakh Health Insurance above CTC
Location: Mumbai, Maharashtra
Work Mode: On-site
Experience: 3–5 years
If you're passionate about OTT, entertainment, content marketing and creating campaigns that make audiences watch, engage and talk, we'd love to hear from you.
Apply now and join Rusk Media.
Looking for more social media jobs? Browse our latest Social Media Manager jobs, Content Creator roles, Marketing Executive vacancies, Digital Marketing jobs, Communications jobs, PR jobs, Creative jobs, Content jobs and remote marketing opportunities across India, all of course completely salary transparent jobs.
