Marketing Manager
Responsible for full funnel/integrated marketing tasks consisting of but not limited to:
- Identifying opportunities in the market via existing and emerging marketing channels and tactics.
- Identifying market gap in demographics, market trends, product offerings, consumer behaviors in order to craft marketing strategies to capture new or potential market segment based on the company’s business objectives
- Strategizing, implementing and evaluating the effectiveness of marketing strategies, campaigns, and tactics. Identifying areas for improvement, conducting A/B testing, and implementing optimization strategies to achieve better results with each marketing channel.
- Understand and manage marketing budgets and make investment decisions to maximize ROI. Recommend marketing investment decisions and commercial trade-offs.
- Collaborating with multiple marketing divisions, including but not limited to campaign, partnership, growth, loyalty, and retail marketing.
- Analyzing market trends and competitors to identify opportunities for differentiation.
- Working closely with agencies and internal creative teams to produce high-impact marketing campaigns.
- Monitoring and reporting on marketing campaign performance and making data-driven recommendations for optimization.
- Implementing effective customer acquisition and retention strategies, both online and offline, to drive app downloads, app purchase, user engagement, retention, and foot traffic to ZUS Coffee outlets.
- Utilizing social media, email marketing, and other channels to reach and engage the target audience.
- Identify and establish relationships with relevant KOLs and KOCs in the industry.
- Develop and execute marketing campaigns involving KOLs/KOCs, tracking their effectiveness and ROI.
Candidate Requirement
- A bachelor's degree in marketing, Communications, or a related field.
- At least 10+ years of working experience in online and offline marketing campaigns, ideally from an agency or in-house consumer marketing role with retail and F&B exposure.
- Effective leadership: Proven ability to lead, coach and motivate high-performing teams.
- Strong and effective interpersonal skills to manage various stakeholders, be internal or external, and collaborate with cross functional departments, countries and levels of employees.
- The ability to demonstrate commercial acumen. Ability to analyze data to inform commercial decision-making and recommendations.
- Strong understanding of branding, social media marketing, digital advertising with App marketing knowledge as an additional benefit.
- Strong analytical skills with experience in tracking and measuring marketing performance.
- Creative thinker with excellent storytelling and content development skills.
- Attention to detail and a strong focus on quality.
- Knowledge of marketing regulations and standards
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