Marketing Communications Manager

About the Organisation

We are starting a new local news media organisation focused on Mumbai, covering local issues, developments, public infrastructure and stories that matter to citizens.

Role

We are looking for a Content & Communications Manager who can combine content creation, social media, audience growth, marketing and external communications. The ideal candidate should understand how content performs across platforms and be comfortable building audiences and collaborations with brands, institutions and organisations.

Key Responsibilities: Content & Social Media

• Develop content for Instagram and other relevant platforms.
• Write captions, hooks, scripts, headlines and campaign content.
• Adapt content for different platforms and formats.
• Identify relevant trends, formats and content opportunities.
• Work with the reporting and visual content teams to produce engaging stories.
• Track content performance and use analytics to improve reach and engagement.

Marketing & Audience Growth

• Develop strategies to grow our digital presence and audience.
• Plan content calendars, campaigns and distribution strategies.
• Experiment with formats, hooks and posting strategies.
• Identify opportunities for collaborations and cross-promotion.

Brand & Institutional Communications

• Build relationships with brands, educational institutions, NGOs and community organisations.
• Develop collaboration proposals, campaign concepts and partnership decks.
• Coordinate external partnerships and communications.
• Explore sponsorship and branded-content opportunities while maintaining editorial credibility.

Communications

• Develop emails, proposals and partnership messages.
• Help shape the organisation's content identity, positioning and voice.
• Work closely with the Founder/Editor on content and communication strategy.

What We're Looking For

• 1–3 years of experience in content, digital marketing, social media, communications, journalism or media.
• Strong writing and communication skills.
• Good understanding of Instagram and other social media platforms.
• Ability to understand why content performs and optimise it accordingly.
• Experience with content calendars, campaigns and audience growth.
• Comfortable communicating with brands, institutions and external partners.
• Ability to work independently and take ownership.
• Strong curiosity about Mumbai and current affairs.

Good to Have

• Brand or institutional partnerships; influencer/creator collaborations.
• Social media analytics or performance marketing.
• Pitch decks and partnership proposals.
• Basic Canva, graphic design or video-editing skills.
• Experience in digital media, journalism, public policy or community organisations.
• Marathi proficiency.

Who Should Apply?

Someone who sees themselves as more than just a content writer — a person who can move from writing a Reel script → planning its distribution → analysing performance → growing the audience → identifying a potential partner → pitching a collaboration.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person