Marketing Campaign Manager

Marketing Campaign Manager

The Marketing Campaign Manager (B2B) leads the end-to-end delivery of integrated marketing campaigns across St John Ambulance’s Training and Supplies portfolios. From brief to evaluation, you’ll manage timelines, workflows and the campaign critical path, coordinating content, channels, agencies and internal stakeholders to ensure timely, high-impact delivery.

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What's involved

Role type:MarketingHourly commitment:35

Marketing Campaign Manager

Nationwide – hybrid

£40,443 - £45,015 (Rest of England) - £45,339- £50,031 (London)

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme Electric Vehicle Scheme (subject to terms)
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,100 employees and over 20,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.  As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future. 

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

Job Summary

At St John Ambulance, every campaign has the power to make a difference. By helping organisations access life-saving first aid training and essential medical supplies, you'll play a key role in growing our commercial services while supporting our charitable mission of putting the power of first aid into everybody's hands.

We're looking for an experienced Marketing Campaign Manager to lead the planning, coordination and delivery of integrated marketing campaigns across our Training and Supplies portfolios. This is a pivotal role for a highly organised project manager who thrives on bringing people together, managing multiple priorities and ensuring campaigns are delivered on time, on budget and to a high standard.

Working at the heart of our commercial marketing team, you'll act as the central coordinator for campaign delivery, developing detailed project plans, managing timelines, dependencies and stakeholder activity from initial brief through to launch and post-campaign evaluation. Collaborating with colleagues across Marketing, Sales, Product and Operations, as well as external agencies, you'll ensure every campaign is executed seamlessly and delivers measurable commercial impact.

About You

We're looking for someone who is organised, collaborative and passionate about delivering exceptional marketing campaigns. You'll bring:

• Proven experience managing complex, multi-channel marketing campaigns from planning through to delivery, evaluation and reporting, with the ability to juggle multiple projects at once.
• Excellent project management and organisational skills, with experience creating detailed campaign plans, managing timelines, dependencies, budgets and competing priorities.
• Strong stakeholder management and communication skills, with the confidence to influence colleagues, build relationships and coordinate cross-functional teams to deliver shared goals.
• Experience working with external agencies and suppliers, producing clear briefs and ensuring campaigns are delivered to a high standard, on time and within budget.
• A good understanding of marketing channels, campaign performance and data, with the ability to use insights to optimise activity and improve results.
• Experience working in a commercial marketing environment, ideally within B2B, eCommerce or product marketing, with knowledge of project management tools such as Asana, Monday.com or Airtable.
• A degree (or equivalent experience) in Marketing, Business, Communications or a related discipline. A professional marketing or project management qualification (such as CIM, IDM, Agile or PRINCE2) would be an advantage.
• A collaborative, proactive approach and a commitment to St John Ambulance's HEART values, with a passion for making a positive impact through your work.

About the Role

As our Marketing Campaign Manager, you'll play a pivotal role in delivering integrated marketing campaigns that drive commercial growth while supporting St John Ambulance's charitable mission. You'll:

• Lead the end-to-end project management of multiple integrated marketing campaigns, ensuring activity is delivered on time, within budget and aligned to commercial priorities.
• Develop and manage campaign plans, timelines and critical paths, coordinating stakeholders across Marketing, Sales, Product, Operations and external agencies to keep projects on track.
• Drive collaboration across teams, facilitating campaign planning meetings, managing risks and dependencies, and ensuring clear ownership and accountability throughout delivery.
• Work closely with Brand and Content colleagues and external partners to deliver high-quality, on-brand campaigns across a range of channels.
• Support the successful launch of new products, services and training courses by planning and coordinating impactful go-to-market marketing activity.
• Monitor campaign budgets, track performance against agreed KPIs, and use insights and evaluation to optimise future campaign activity.
• Build strong relationships with colleagues and agency partners, representing Marketing in cross-functional forums and ensuring campaigns are aligned with wider business objectives.
• Champion St John Ambulance's HEART values, embracing collaboration, continuous improvement, inclusion and diversity in everything you do.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have seven networks including The Armed Forces Network, The Disability & Accessibility Network, The Family & Carers Network, The Heritage & Ethnicity Equity Network, LGBTQIA + Equity, The Multifaith Network & The Women’s Network. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.  

St John Ambulance is proud to be a signatory of the Armed Forces Covenant. We are committed to supporting current and former members of the Armed Forces, reservists, veterans, cadet force adult volunteers, and military families, ensuring they are treated fairly and are not disadvantaged in their recruitment or employment with us.

St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.