Marketing Assistant

Hours of Work: Monday to Friday, 39 hours per week
Job Type: Full-time, permanent, on-site
Location: Knocklyon, Dublin 16
Salary: €25,000–€30,000 per annum

About the Role

We are looking for a creative, organised and enthusiastic Marketing Assistant to join our growing team. This is an excellent opportunity for a recent marketing graduate or someone with up to one year’s marketing experience who is eager to build a career in a growing, purpose-driven organisation.

Reporting directly to the Head of Marketing, you will support the planning and delivery of integrated 360-degree marketing campaigns across both traditional and digital channels.

This is a varied, hands-on role offering exposure to every aspect of marketing and communications, from social media and content creation to recruitment campaigns, community initiatives, events and brand development.

Our Company Values

Our company values guide how we work and how we support our colleagues, clients and communities:

• Authentic
• Accountable
• Personable
• Thrive

The successful candidate will be expected to demonstrate these values in their work and interactions with others.

Key Responsibilities

Campaign Support

• Assist in the planning and execution of integrated marketing campaigns across digital, print, radio and community channels.
• Support marketing initiatives that promote our homecare services, brand and company values.
• Help coordinate marketing activity across national campaigns and local grassroots initiatives.

Digital Marketing and Social Media

• Manage and grow the company’s social media channels.
• Create engaging social media content, including graphics, videos and copy.
• Monitor and report on the performance of digital marketing campaigns, social media channels and website activity, providing insights and recommendations for future campaigns.
• Stay up to date with social media trends and best practices.

Content Creation

Assist with copywriting across multiple marketing channels while maintaining a consistent brand voice, including:

• Company blogs
• Email newsletters
• Website updates
• Internal and external communications

Marketing Materials

Help design and develop marketing collateral, including:

• Recruitment materials
• Brochures, flyers and posters
• Presentations
• Digital assets
• Branded promotional items

Events and Community Engagement

• Support the planning and delivery of company events.
• Assist with our annual Carer of the Year Awards.
• Support Corporate Social Responsibility initiatives and community engagement activities.

General Marketing Support

• Coordinate marketing projects and liaise with suppliers where required.
• Help maintain the marketing calendar and campaign schedules.
• Assist with market research, competitor analysis and campaign reporting, helping to identify trends, measure performance and support data-driven marketing decisions.
• Provide general administrative support to the Head of Marketing.

About You

We are looking for someone who is enthusiastic, proactive and keen to learn. You will be comfortable juggling multiple projects and enjoy bringing new ideas to the team.

Essential Requirements

• Degree or diploma in Marketing, Digital Marketing, Communications or a related discipline.
• Excellent written and verbal communication skills.
• Strong organisational skills with excellent attention to detail.
• Creative mindset with an interest in content creation and storytelling.
• Experience creating social media content.
• Good knowledge of Microsoft Office.
• Confidence using tools such as PowerPoint and Canva.
• Understanding of SEO and Google Analytics.
• Positive attitude and willingness to learn.

Desirable

• Basic video-editing skills.
• Experience with website content management systems.
• Knowledge of email marketing platforms.
• Up to one year’s marketing experience, including internships or placements.

What You Will Get

• Hands-on experience across every aspect of marketing in a growing organisation.
• Exposure to both traditional and digital marketing campaigns.
• The opportunity to contribute to meaningful campaigns that make a real difference in people’s lives.
• A supportive, collaborative team environment.
• Career development opportunities as the business continues to grow.

Applicant Data and GDPR

Personal information provided as part of an application will be processed solely for recruitment and selection purposes.

Applicant data will be handled securely, accessed only by authorised personnel and retained in accordance with the company’s data retention policies, the General Data Protection Regulation and applicable Irish data protection legislation.

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