Marketing and Social Media Manager

Marketing & Social Media Manager

📍 Location: London, UK (SE1)
🏢 Workplace: Hybrid (4 days onsite, 1 day from home)
💼 Job Type: Full-time, Permanent

About the Role

Central School of Ballet is looking for a creative and strategic Marketing & Social Media Manager to lead the school's marketing, communications and brand strategy. Reporting to the Executive Director, you'll play a key role in growing the school's profile across the dance sector while increasing engagement with prospective students, audiences and local communities.

This is a varied role combining digital marketing, social media, content creation, PR, event marketing and campaign management, with responsibility for promoting both Central School of Ballet and Ballet Central.

Key Responsibilities

Marketing & Brand

• Lead and deliver marketing strategies across all school brands.
• Develop annual marketing plans and manage the marketing budget.
• Create campaigns to support student recruitment, performances and commercial objectives.
• Produce marketing materials across print, digital and web platforms.
• Manage and update the school's WordPress website.
• Monitor campaign performance using KPIs including recruitment, engagement and ticket sales.
• Support internal communications and staff engagement.

Social Media & Digital Marketing

• Develop and deliver the digital content strategy.
• Create engaging content across social media and website channels.
• Write and edit copy for campaigns, newsletters and online news.
• Manage community engagement across social media platforms.
• Monitor performance and produce campaign reports.

Ballet Central Tour Marketing

• Lead marketing campaigns for Ballet Central's national tour.
• Manage marketing agencies, freelancers and campaign budgets.
• Coordinate production of programmes and printed materials.
• Work with venues to support local marketing activity.
• Organise photography and promotional shoots.
• Produce weekly ticket sales reports.
• Support PR activity to maximise ticket sales.

PR & Communications

• Manage media relations and PR agencies.
• Handle photography, filming and press enquiries.
• Maintain media coverage archives.
• Support publicity campaigns and promotional opportunities.

Partnerships & Events

• Manage relationships with freelancers and external agencies.
• Support marketing and PR for performances and events.
• Attend events, performances and occasional evening or weekend activities.

Administration & Reporting

• Conduct marketing research and campaign analysis.
• Monitor website enquiries and shared inboxes.
• Maintain marketing calendars, databases and contact lists.
• Support general marketing administration.

Requirements

Essential

• 3-5 years' marketing experience.
• Strong understanding of marketing, communications, PR and digital campaigns.
• Experience managing social media channels and creating engaging content.
• WordPress experience (essential).
• Canva experience (essential).
• Experience managing marketing budgets.
• Experience working with external agencies.
• Excellent written and verbal communication skills.
• Strong organisational and project management skills.
• Good analytical, reporting and Excel skills.
• Ability to manage multiple projects simultaneously.
• Interest in the arts, performing arts, dance or higher education.

Desirable

• Experience with Mailchimp.
• Image and video editing skills.
• Knowledge of the dance industry or vocational arts education.
• Collaborative, proactive approach with a passion for creative communications.

Benefits

• Hybrid working (1 day per week from home, subject to agreement).
• 20 days annual leave, rising to 25 days after two years.
• Bank holidays plus additional Christmas closure.
• People's Pension with employer contributions.
• Opportunity to work within one of the UK's leading professional ballet schools.
• Time off in lieu for required evening and weekend work.

Please note: This role requires an Enhanced DBS check.