Manager, Digital Marketing

Company description:

At Taronga Zoo in Sydney and Taronga Western Plains Zoo in Dubbo, we lead conservation efforts in the field and participate in regional and global conservation breeding programs to establish insurance populations for species threatened in the wild. We also operate two wildlife hospitals that treat and rehabilitate injured native wildlife, as well as providing best practice health care for the animals at our Zoos.

Taronga has a deep commitment to conservation science. In Australia and internationally, we work with universities, governments and conservation partners to respond to challenges impacting wildlife and people. We also have a proud tradition of delivering conservation education programs that increase knowledge and awareness and inspire students to become global leaders in conservation. Taronga receives support from the NSW Government and the Taronga Foundation. Established in 2000, the Taronga Foundation raises funds for conservation, education programs and wildlife in our care.

Job description:

• Located at Sydney's Iconic Taronga Zoo
• Temporary, full-time position
• TCSA Salaried Employees Award, Clerk Grade 7/8, annual package starting from $132,588 (includes base salary $116,981 + plus superannuation & leave loading)

Taronga Zoo Sydney is looking for an experienced and motivated Digital Marketing Manager to join our MCF team!

Lead Taronga's digital marketing strategy and bring our brand and experiences to life across every digital channel. Drive visitation and revenue, grow digital capability and lead a talented team to deliver campaigns that connect audiences with Taronga's zoos, experiences and purpose.

About the Role…

Develop and manage the execution of digital marketing strategies and initiatives that drive visitation, associated revenue and brand advocacy for Taronga, it's Zoos and products, as well as provide strategic guidance on enhancing Taronga's Digital Customer Experience.

Key Accountabilities…

• Responsible for contributing to the achievement of annual visitation numbers and all associated revenue across Taronga Zoo Sydney and Taronga Western Plains Zoo, via paid and owned digital marketing activities.
• Deliver and optimise digital marketing campaigns and platforms within allocated marketing budgets and in accordance with Taronga's 2030 strategy.
• Contribute to the development of Taronga's annual portfolio marketing plan and budget across all revenue generating products and channels.
• Management of agency relationships including media and data analytics external partners
• Collaborate with broader internal business units to provide digital marketing strategy and execution best practice including fundraising, education, overnight experiences and membership products.
• Contributing to Taronga's digital transformation, including discovery and implementation of new technologies that deliver enhanced guest experience and revenue opportunities.
• Support the facilitation of relevant digital reporting to ensure ongoing campaign optimisation
• Lead and manage the digital marketing team to maximise efficiency and output whilst developing key talent and capability

About You…

We are looking for candidates that have:

• Tertiary qualifications in marketing, business administration or relevant discipline, or equivalent experience in a similar capacity.
• Previous extensive experience and commercial achievement as a Manager within a digital marketing department or agency in a competitive environment.
• Obtain and maintain a current paid NSW Working with Children Check at own expense.

Benefits…

Our employees enjoy generous employment conditions including some of the following:

• Flexible Hybrid work model - Taronga supports a blend of in-office, remote, and on-the-go workers!
• Complimentary family and friends passes across both Taronga's Sydney & Dubbo Zoo's
• Free onsite car parking, outside of peak periods
• A wide range of discounts on our award winning accommodation across both sites
• Discounted food and beverage purchases across the sites
• Discounted Fitness Passport
• We're a social team - there's always lots going on around the zoo that we get involved with!
• + more!

We Value Diversity…

Taronga is an equal opportunity employer, where we recognise the diversity of our workforce and community - be it on the basis of gender, age, culture, religion, language or personal circumstances.

Taronga is also committed to building on the perspectives, experience, knowledge and skills that this diversity brings to our organisation.

About Applying…

Please submit your resume and a cover letter of one page. You are also required to complete the two target questions as part of your application.

1. Provide an example of a digital marketing campaign you implemented to drive commercial objectives - what was your role, your approach, and the outcomes/results?

1. Please provide details about your experience in managing people.

Applications Close: 11:59pm Sunday 11 October 2026

We offer:

When you join our team, you'll be part of something bigger than yourself, something that gives you a purpose and inspires you daily. Both personally and professionally - you'll never stop growing at Taronga.

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