Junior Paid Media Specialist

Salary: R180,000 - R240,000 per year

Location: City of Cape Town, Western Cape (hybrid: 2 days in office, 3 days at home)

Job type: Full-time

At Smollan, we’re on an evolutionary journey where we’re shifting our story. We’re looking for truly unique people who believe in fostering a diverse and inclusive environment where our people are cared for, happy, and inspired to build an extraordinary place to work.

About the Role:

We are seeking a Junior Paid Media Specialist who will be responsible for supporting digital campaign performance and ROAS/ revenue achievement. This position involves executing campaign setups, managing daily operations across various platforms - Google(Search, Display, YouTube, PMax) and Meta, and conducting basic reporting and analysis to provide data-driven insights for the team.

In this role, you will support campaign performance and ROAS achievement, execute campaign setup and management, conduct basic reporting, tracking, and analysis, support client communication and account management, perform campaign optimization and testing, maintain platform knowledge and certifications, support budget management & forecasting, and contribute to process improvement and innovation.

As a Junior Paid Media Specialist, you will be responsible for, but not limited to:

• Campaign Setup & Management: Set up new campaigns across Google Search, Display, YouTube, PMax, Shopping networks, and Meta.
• Operational Execution: Implement keyword research, audience targeting strategies, and create/test ad copy and creative assets.
• Optimisation: Execute daily campaign optimisations, including bid adjustments and budget allocation, to improve performance metrics.
• Reporting & Analysis: Generate weekly and monthly performance reports for assigned accounts and troubleshoot tracking issues.
• Client Support: Assist Account Managers by preparing client-facing reports and summaries; solo client-facing meetings are not expected within the first 12 months.
• Platform Mastery: Complete and maintain mandatory Google Ads certifications (Search, Display, Shopping, Video).
• Process Contribution: Identify opportunities for process improvements and share successful optimization techniques with the broader team.

What We Are Looking For:

To qualify for this role, you should have:

• Certificate or diploma in marketing or a marketing-related field
• Minimum six (6) months of relevant work experience
• A basic understanding of digital marketing, the digital marketing funnel, and how each digital marketing channel plays a role in the success of a client's overall objectives. To have hands-on experience with the Google Ads platform and Meta would be beneficial. You should be analytical and have a strong attention to detail. You must be willing to learn and be teachable.

What’s in It for You?

• Opportunity to work in a hybrid model (2 days in office, 3 days at home)
• A dynamic team culture
• Competitive benefits package commensurate with experience
• Gain strong cross-channel knowledge.