Head of Campaigns and Content

Salary: £73,881 - £83,160 a year

Location: Hammersmith Office, London (on-site)

Job type: Full-time

Closing date: November 10, 2026

Department: Comms & PR

Reporting to: Kate O'Neill

The Head of Campaigns and Content will be a key leadership role in Maggie’s communications.

You will deputise for the Director of Communications and be responsible for creating and delivering campaigns and strategies that make a tangible difference to Maggie’s brand awareness. You will ensure Maggie’s reaches and supports more people through the work we do, as well as increasing our income as we grow. In addition, you will use your knowledge and expertise of brand, marketing and communications tools, including social media channels and trends, to deliver exceptional campaigns.

The role will involve running a team and building excellent working relationships across the organisation, particularly working with other communications colleagues to maximise our communications output. You will work to tight deadlines and will also ensure our communication strategy and practices are working effectively across the organisation.

As Head of Campaigns and Content, you will work closely with the Director of Communications in shaping communications activity that informs and engages new audiences, whilst building a highly effective content function that delivers for our 27 centres across the UK. You will also support the Director of Communications with ensuring internal communications are engaging and high quality with all colleagues informed of Maggie’s key developments.

Please see the attached job description for further details.

Interviews will take place w/c 23rd & 30th November in our Hammersmith office.

Key responsibilities

• Lead and develop the function and all content requirements across Maggie’s effectively and efficiently.
• Work with the Director of Communications to develop and implement a communication strategy to drive awareness, reach and organisational growth.
• Develop and deliver brand and marketing campaigns that drive brand awareness, visitor numbers and income, finding new and creative ways to get results through our paid, owned and earned channels, and through external partnerships.
• Work with social media colleagues to build external partnerships for our campaigns and ensure all social content is as impactful as possible while increasing Maggie’s reach online.
• Oversee major social media campaigns, working with a wide range of stakeholders – both internally and externally.
• Lead and manage the process and delivery of email marketing, working with colleagues across Maggie’s to deliver a compliant and effective email strategy.
• Manage and improve the delivery and workflow of an agreed pipeline of communications, marketing and digital assets, including key publications for Maggie’s.
• Manage the marketing and communications briefing and planning process for the organisation.
• Please see the attached job description for a full list of responsibilities.

Skills, knowledge and expertise

• At least 10 years’ experience in a senior brand, content and campaigns role
• Experience managing and delivering national, regional and local campaigns informed by data and insight with tangible, impactful outcomes.
• Significant experience of running teams with excellent leaderships skills and experience working closely with and influencing senior leaders.
• Ability to manage multiple projects, campaign planning, budgets and content marketing simultaneously.
• Significant experience of running in-house social media channels in a creative way.
• Strong understanding and experience of different marketing tools, channels, trends and developments.
• Bring a strategic perspective to running campaigns – able to and comfortable using data and insight to direct the organisation’s communications activity.
• Please see the attached job description for a full list of skills, knowledge and expertise.

Job benefits

• You’ll spend time at one of our incredible centres to experience our programme of support and see first-hand the difference we can make.
• A structured Orientation week will cover everything you need to get settled in your new role.
• Holiday entitlement that helps you create a manageable work life balance.
• Generous sick leave cover.
• A supportive and friendly working environment.
• Tailored learning and development opportunities.
• Kitchen facilities with free tea, coffee and fruit bowl.
• Workplace pension and free financial advice from an independent financial advisor to help you plan for your future.
• Option to keep a pre-existing NHS pension if eligible.
• Travel and cycle loans.
• Eye test expenses and money towards glasses.
• Enhanced maternity pay.
• Our buddy system links you with a colleague to give you extra support in your first few months.
• Facilitated stress management courses and access to our clinical psychologists for support.

About Maggie's

We provide free practical and emotional support for people living with cancer, and their family and friends. We have centres across the UK and a growing international network, with more planned for the future.