About the Role
Responsible for executing digital marketing initiatives that drive brand awareness, audience growth, engagement, traffic, reputation, customer retention, and lead generation across all digital channels. The role manages social media, paid advertising, CRM and email marketing, PR and media relations, influencer partnerships, community management, website performance, analytics, and digital campaigns while ensuring alignment with overall brand and business objectives.
Responsibilities
Content, Engagement & Audience Growth
Drive brand awareness, audience growth, engagement, and organic reach across all digital platforms.
Campaign Performance & Traffic Generation
Execute and optimize digital campaigns that increase visibility, website traffic, app usage, and campaign effectiveness.
Brand Health, PR & Reputation Management
Strengthen brand reputation through proactive PR, media relations, social listening, and community management.
CRM, Customer Retention & Business Impact
Improve customer retention, engagement, and conversion through CRM, email marketing, lifecycle campaigns, and promotional initiatives.
Franchise Lead Generation
Generate qualified franchise leads by promoting franchise packages, supporting lead generation campaigns, and driving inquiries through digital marketing initiatives and brand awareness efforts.
Social Media Management
- Manage and maintain all social media platforms.
- Schedule and publish content according to approved content calendars.
- Monitor content performance and optimize based on insights.
- Drive audience growth and engagement initiatives.
Content Performance & Optimization
- Collaborate with the Creative Team on content planning and execution.
- Ensure content aligns with brand guidelines and campaign objectives.
- Identify and capitalize on social media trends and opportunities.
- Analyze engagement and content performance.
- Monitor engagement metrics and recommend improvements.
- Support campaign content rollout across digital platforms.
Paid Advertising
- Execute Meta advertising campaigns.
- Optimize targeting, creatives, placements, and budgets.
- Monitor campaign KPIs including reach, CTR, CPC, CPM, and traffic.
- Prepare performance reports and recommendations.
Community Management
- Foster positive online community engagement.
- Escalate customer concerns to relevant departments.
PR & Media Relations
- Build and maintain relationships with media partners and publishers.
- Draft and distribute press releases and media materials.
- Secure media placements, interviews, and editorial features.
- Monitor and report PR performance and media coverage.
Influencer & KOL Management
- Identify and manage influencer partnerships.
- Coordinate campaign requirements and deliverables.
- Monitor influencer performance and campaign results.
- Build a network of brand advocates and content creators.
Reputation Management & Social Listening
- Monitor online brand sentiment and customer feedback.
- Track competitor activity and industry conversations.
- Identify emerging issues and recommend action plans.
- Prepare social listening reports and insights.
CRM & Email Marketing
- Manage customer databases and audience segmentation.
- Execute email, SMS, push notification, and CRM campaigns.
- Develop customer lifecycle and retention programs.
- Monitor open rates, CTRs, retention metrics, and campaign performance.
- Support loyalty, promotional, and customer engagement initiatives.
Qualifications
- Bachelor's Degree in Marketing, Communications, Advertising, Business, or related field.
- At least 2-4 years of experience in Digital Marketing, Social Media, or related roles.
- Strong understanding of social media platforms, content marketing, and digital advertising.
- Experience with Meta Ads Manager, Google Analytics, CRM platforms, and email marketing tools is an advantage.
- Excellent communication, writing, and relationship-building skills.
- Strong analytical and reporting capabilities.
- Highly organized, proactive, and detail-oriented.
- Ability to manage multiple projects in a fast-paced environment.
