Digital Marketing Officer

Key Responsibilities

· Develop and execute digital marketing strategies aligned with business objectives.

· Manage social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).

· Plan, create, and schedule engaging content for digital channels.

· Execute and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).

· Monitor campaign performance and recommend improvements based on analytics.

· Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.

· Plan and execute email marketing campaigns and CRM initiatives.

· Coordinate with graphic designers, photographers, and content creators for marketing materials.

· Conduct competitor and market research to identify digital trends and opportunities.

· Track key performance indicators (KPIs) such as reach, engagement, conversions, ROAS, and website traffic.

· Prepare weekly and monthly digital marketing performance reports.

· Collaborate with operations, sales, and other departments to support promotional campaigns.

· Stay updated on emerging digital marketing tools, platforms, and best practices.

· Willing to work extended hours, holidays, and weekends when required for marketing events, activations, shoots, or business operations

Qualifications

· Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.

· At least 2–3 years of experience in digital marketing.

· Experience managing Meta Ads, Google Ads, and other digital advertising platforms.

· Knowledge of SEO, SEM, Google Analytics, and social media management tools.

· Basic knowledge of graphic design tools such as Adobe Photoshop, Illustrator, or Canva is an advantage.

· Strong analytical and problem-solving skills.

· Excellent written and verbal communication skills.

· Highly organized with the ability to manage multiple projects simultaneously.