Digital Growth, AI & Systems Lead

Digital Marketing | AI Automation | CRM | IT Systems

ABOUT GLOBAL ROUTE LINK

Global Route Link is an international business travel, sourcing and trade facilitation company connecting businesses to global markets.

We are expanding our digital infrastructure and are looking for a highly capable Digital Growth, AI & Systems Lead to take ownership of our digital marketing, technology systems, CRM, automation and AI-driven sales infrastructure.

This is not a traditional IT position and it is not simply a social-media marketing role.

We are looking for someone who understands how technology, marketing, AI and sales work together to generate measurable business growth.

THE PERSON WE ARE LOOKING FOR

We are looking for a hands-on professional who can:

* Build and manage digital marketing campaigns

* Run and optimise Google Ads and paid media

* Build lead-generation systems

* Configure and optimise CRM platforms

* Create automated sales pipelines

* Implement AI agents and AI-powered customer workflows

* Integrate websites, CRM, forms, WhatsApp, email and other platforms

* Monitor digital performance and conversion data

* Manage website functionality and integrations

* Improve internal IT systems and digital security

* Turn technology into measurable sales results

You should be the type of person who sees a manual process and immediately thinks:

“We can automate this.”

KEY RESPONSIBILITIES

1. Digital Marketing & Performance

* Develop and execute digital marketing strategies

* Manage Google Ads and paid media campaigns

* Develop targeted lead-generation campaigns

* Manage social and strategic digital media

* Analyse campaign performance and ROI

* Optimise conversion rates and customer acquisition costs

2. AI & Sales Automation

* Build and deploy AI agents

* Develop automated lead qualification systems

* Automate customer follow-up

* Build AI-assisted sales workflows

* Integrate AI into CRM and customer service processes

* Identify opportunities to replace repetitive manual work with automation

3. CRM & Sales Pipeline

* Configure and manage CRM systems

* Build lead pipelines and automated workflows

* Integrate lead sources with CRM

* Track leads from acquisition through conversion

* Develop dashboards and reporting systems

* Improve sales conversion through data and automation

4. IT & Digital Infrastructure

* Manage company IT systems and platforms

* Oversee website management and integrations

* Coordinate hosting, domains, software and digital platforms

* Maintain appropriate digital security practices

* Troubleshoot system and integration issues

* Ensure business systems communicate effectively with each other

5. Strategy & Performance Management

Develop systems that allow management to see:

Leads → Opportunities → Sales → Revenue → ROI

You will help establish measurable KPIs across marketing, sales and digital operations.

REQUIRED EXPERIENCE

We are looking for demonstrated practical experience rather than qualifications alone.

You should have strong experience in several of the following areas:

* Digital marketing

* Google Ads

* Performance marketing

* CRM systems

* Marketing automation

* AI tools and AI agents

* Sales automation

* Website management

* API/platform integrations

* IT systems

* Lead-generation systems

* Analytics and reporting

* Digital strategy

ADVANTAGEOUS

Experience with:

* WhatsApp automation

* AI chatbots/agents

* CRM integrations

* Make/Zapier or similar automation platforms

* Google Analytics

* Google Ads

* Meta Ads

* WordPress or other website platforms

* API integrations

* ChatGPT/OpenAI or other AI platforms

* Sales funnels

* Lead scoring

* Marketing dashboards

THIS ROLE IS FOR YOU IF…

You are a builder, problem-solver and growth-minded technology professional.

You don’t just manage systems.

You understand how to use systems to generate customers, increase sales and improve business efficiency.

APPLICATION REQUIREMENT

Please do not submit a CV alone.

Your application must include:

1. CV

2. Portfolio or case studies

Please show examples of:

* Digital campaigns you have managed

* Google Ads results

* CRM systems you have implemented

* AI agents or automation you have built

* Websites or integrations you have managed

* Lead-generation systems you have developed

* Measurable improvements in sales, leads, conversion or efficiency

Where possible, include actual results such as:

“Generated 500 leads at R___ per lead.”

“Increased conversion from X% to Y%.”

“Automated ___ hours of manual work per month.”

“Generated R___ in revenue from digital campaigns.”

IMPORTANT

We are looking for someone who can actually build and implement, not someone who only manages agencies or delegates the work.

The successful candidate will play a key role in building Global Route Link’s digital growth and AI-powered sales

Pay: From R10 000,00 per month

Work Location: In person

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