Content Strategist and Social Media Supervisor

Salary: ₱40,000 per month

Location: Bonifacio Global City, Taguig City, Metro Manila

Job type: Full time

QUALIFICATIONS

• Bachelor’s degree in Multimedia Arts, Marketing, Advertising, Communication, Digital Media, or a related field.
• Preferably 2–4 years of experience in social media management, multimedia content production, digital marketing, or a related role.
• Experience handling food & beverage, restaurant, hospitality, lifestyle, or consumer brands is highly preferred.
• Strong portfolio demonstrating photography, videography, graphic design, short-form video editing, and social media content creation.
• Strong copywriting skills and ability to adapt tone and messaging across different brands
• Hands-on experience with Meta Business Suite/Ads Manager and social media boosting or paid campaigns.
• Experience working with influencers, creators, or KOLs is preferred.
• Proficiency in relevant creative tools such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, Canva, CapCut, or equivalent platforms.
• Knowledge of Facebook, Instagram, TikTok, and YouTube content formats and platform best practices.
• Comfortable conducting shoots independently and working on-site at restaurant locations.
• Able to manage multiple restaurant brands, deadlines, and content requirements simultaneously.

DUTIES AND RESPONSIBILITIES

Content Strategy & Ideation

• Develop monthly and campaign-based social media content plans aligned with each restaurant brand’s positioning, objectives, promotions, and marketing calendar.
• Conceptualize creative and social-first content for Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Identify trends, cultural moments, platform formats, and content opportunities that can be adapted appropriately for each brand.
• Develop recurring content series and formats that strengthen each restaurant’s distinct social media personality.
• Collaborate with the Brand/Marketing Team on product launches, restaurant openings, seasonal campaigns, promotions, and events.

End-to-End Content Production

• Own the complete content production process—from concept and storyboard/shot list to shooting, editing, final artwork, caption, and publishing.
• Conduct regular on-site shoots at restaurant locations to capture food, beverages, interiors, customer experiences, events, behind-the-scenes content, and other brand materials.
• Produce high-quality food and lifestyle photography, short-form videos/Reels/TikToks, static artworks, carousels, Stories, and other digital assets.
• Edit photos and videos and adapt materials according to the technical and creative requirements of each platform.
• Coordinate with restaurant operations, chefs, and relevant teams when products, locations, talents, or other materials are needed for shoots.

Copywriting & Brand Voice

• Write captions, headlines, short-form scripts, promotional copy, and other social media communication materials.
• Develop and maintain a distinct tone of voice for each premium restaurant brand.
• Ensure that all content is aligned with approved brand guidelines, positioning, and communication standards.
• Proofread and quality-check all content prior to publishing.

Social Media Management & Community Management

• Manage the day-to-day operations of assigned social media accounts.
• Schedule and publish approved content according to the content calendar.
• Monitor comments, messages, tags, mentions, reviews, and relevant online conversations.
• Respond to routine customer interactions using the appropriate brand voice and escalate complaints, sensitive concerns, or potential issues to the appropriate team.
• Maintain consistent activity and brand presence across all assigned platforms.

Paid Social Media / Boosting

• Recommend which organic content and campaigns should receive paid support based on objectives and performance.
• Set up and manage boosted posts and paid social campaigns within approved budgets.
• Manage audience targeting, campaign objectives, placements, budgets, and creative requirements.
• Monitor paid performance and optimize campaigns based on results.
• Coordinate with the Digital/Marketing Lead regarding budgets, campaign priorities, and performance targets.

Influencer & Creator Marketing

• Research and recommend influencers, creators, food reviewers, and relevant personalities suitable for each restaurant brand.
• Coordinate influencer invitations, restaurant visits, seeding, collaborations, and campaign requirements.
• Prepare influencer briefs and communicate agreed deliverables, timelines, key messages, and brand guidelines.
• Monitor influencer postings and consolidate content links, deliverables, reach, engagement, and other agreed metrics.
• Build and maintain relationships with relevant creators for potential long-term partnerships.
• Identify opportunities to repurpose influencer-generated content across the brands’ owned social channels, subject to usage rights and approvals.

Analytics & Performance Optimization

• Monitor social media performance across organic content, paid media, and influencer campaigns.
• Track relevant KPIs including reach/viewers, video views, engagement/interactions, page/profile visits, follower growth, paid media results, and influencer performance.
• Prepare regular performance reports highlighting results, insights, learnings, and recommendations.
• Use performance data to continuously improve content concepts, formats, posting strategies, and paid media decisions.
• Identify high-performing content and recommend opportunities for amplification or replication.

Brand & Asset Management

• Maintain organized files of raw footage, edited assets, artwork, photography, influencer content, and other digital materials.
• Ensure consistency in visual identity while allowing each premium restaurant brand to maintain its own personality.
• Maintain a usable content bank for always-on and reactive social media needs.
• Ensure that published materials comply with company brand standards and required approvals.