Content Creator

Salary: €2,300 - €3,800 gross per month

Location: Watt Tower, Antwerp

Job type: Permanent, full-time (38 hours/week)

Languages: Dutch (very good)

Good at making content? Even better at making people care?

Gutsy has big plans. And above all: we see an opportunity to finally approach dog food differently.

No tame pet food marketing. No content just because “something still needs to be posted on Instagram.” No endless approval rounds.

We are looking for a Content Creator who wants to help build a brand that is far from finished.

Gutsy makes honestly good dog food : dog food where owners know what they are feeding and why. In an industry full of vague claims and complicated ingredient lists, we want to be clear, honest, and surprising.

What are you going to do?

Together with our Marketing Manager, you will become one of the creative minds behind Gutsy. You will have the space to come up with ideas, but above all, to turn them into reality.

A good idea doesn't have to live in a deck with us for weeks. If it's good, we want to try it.

You will, among other things:

• devising, filming, editing, and publishing content for Instagram, TikTok, and LinkedIn;
• Turning raw footage into powerful Reels and short-form video that people don't immediately scroll away;
• developing new formats and creative concepts;
• create visuals and consistently extend our brand identity across social content, email, POS, and campaigns;
• writing copy for social media, email, and campaigns;
• assisting with product launches, influencer content, and other marketing projects;
• Figure out how to make Gutsy impossible to miss in the store as well.

Sometimes it starts with a briefing. Sometimes with a trend. Sometimes simply with: “I have an idea.”

From initial idea to shoot, edit, and final post: you conceive and create.

Profile

We are looking for someone with ideas, taste, and initiative.

Not someone who waits for the next briefing to arrive, but someone who spots opportunities and makes something of them. You have an opinion on what constitutes good content and dare to express it. You would rather try something new that might not work than recreate the same safe format every week.

And importantly: you are a maker. You enjoy coming up with a concept just as much as picking up your camera, shooting footage, and diving into the edit afterwards.

You don't have to be able to do everything yet. We find it more important that you learn quickly, take initiative, and keep wanting to improve.

You:

• have a strong sense of brands, imagery, and language;
• have a good graphic eye for composition, typography, and layout;
• Proficient in video editing and turns raw footage into strong short-form content;
• can work with creative tools such as Adobe, Canva, CapCut or similar software;
• understands social media and why certain content works;
• can independently move from idea to execution;
• takes ownership and gets things done;
• is open to feedback and dares to experiment;
• You are especially looking forward to helping build a brand.

And if you are already getting ideas for Gutsy while reading, then we are probably on the right track.

Professional skills

• Analyzing the customer's question
• Analyzing customer behavior
• Writing a story for a brand or product
• Analyzing a product, service, or brand
• writing or reviewing texts
• Using social media professionally

Personal skills

• Digital thinking
• Stress resistance

Offer

Why Gutsy?

Because meekly following what the sector has been doing for years isn't really our thing.

We are a young, driven team with a clear mission and are at the beginning of a completely new phase.

New branding. New packaging. New campaigns. And a different perspective on what a pet food brand can look like, sound like, and grow.

And you aren't sitting on the sidelines there.

• Watt Tower, Antwerp. Our office. Yes, very fancy.
• Dogs in the office. Strongly encouraged. Naturally.
• Small team, big plans. No ten layers between your idea and “let’s do it.”
• Lots of creative freedom. Do you have a better idea? Please do it.
• Your work gets seen. Online, in stores, at events, and everywhere Gutsy will appear soon.
• A sector ready for a different approach. We want to show that dog food can also be clearer, fairer, and simply much better.

You don't come in here to keep an existing content machine running.

There is no machine yet. You are the machine.

Practical

Full-time, 38 hours/week

Remuneration dependent on experience (0–6 years): indicative €2,300 – €3,800 gross/month , depending on your profile and the impact you can make. We will put together your salary package in consultation.

In addition:

• meal vouchers of €8/day;
• eco-vouchers of €250/year;
• hospitalization insurance.