We are looking for a creative, organized, and detail-oriented Brand Marketing Coordinator (E-Commerce) to support the planning, execution, and coordination of marketing initiatives that strengthen brand awareness, increase customer engagement, and drive online sales growth.
The Brand Marketing Coordinator will work closely with the Marketing, Creative, E-commerce, Sales, and Product teams to ensure consistent brand messaging across digital platforms, online marketplaces, social media, events, and promotional campaigns. The ideal candidate is passionate about branding, digital marketing, and consumer trends, with the ability to manage multiple projects in a fast-paced e-commerce environment.
Key Responsibilities
- Assist in planning and executing integrated brand marketing campaigns across digital and offline channels.
- Coordinate marketing activities that support brand awareness, customer acquisition, engagement, and retention.
- Ensure consistent brand identity, messaging, and visual standards across all marketing materials and communication platforms.
- Coordinate with the Creative Team in developing marketing assets, including social media content, promotional materials, product launches, videos, website content, and advertising campaigns.
- Work closely with the E-commerce Team to support promotional campaigns across Shopee, Lazada, TikTok Shop, company websites, and other online marketplaces.
- Coordinate influencer, affiliate, partnership, and brand collaboration activities, including campaign execution and performance monitoring.
- Assist in planning marketing events, product launches, trade shows, exhibitions, livestream campaigns, and community engagement initiatives.
- Monitor social media trends, competitor activities, and consumer insights to recommend creative marketing ideas and campaign improvements.
- Track campaign performance using marketing analytics and prepare reports on campaign effectiveness, engagement, reach, and return on investment (ROI).
- Coordinate with suppliers, agencies, media partners, printers, and other external vendors to ensure timely delivery of marketing materials.
- Maintain marketing calendars, promotional schedules, campaign documentation, and project timelines.
- Assist in managing the marketing budget by monitoring expenses, purchase requests, and campaign costs.
- Perform other brand marketing and communications duties as assigned.
Qualifications
- Bachelor's Degree in Marketing, Advertising, Communications, Business Administration, or any related field.
- At least 2–4 years of experience in Brand Marketing, Marketing Communications, Digital Marketing, or related roles, preferably in the e-commerce, retail, FMCG, or consumer goods industry.
- Experience supporting integrated marketing campaigns across digital and offline channels.
- Familiarity with social media platforms, digital advertising, influencer marketing, and marketplace promotions.
- Basic understanding of Shopee, Lazada, TikTok Shop, Meta platforms, Google marketing tools, and e-commerce marketing strategies is an advantage.
- Strong project coordination and organizational skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication, interpersonal, and stakeholder management skills.
- Analytical mindset with experience preparing marketing reports and interpreting campaign performance data.
- Proficient in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace.
- Experience using project management and marketing tools is an advantage.
- Highly organized, proactive, adaptable, and capable of working in a fast-paced environment.
Pay: Php20,000.00 - Php30,000.00 per month
Benefits:
- Company Christmas gift
- Company events
- Employee discount
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
Work Location: In person
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