B2B Growth Marketing Manager

About Pinterest

Millions of people around the world come to Pinterest to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. Pinterest’s mission is to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

At Pinterest, AI is a partner that augments creativity and amplifies impact, and they’re looking for candidates excited to be part of that. The interview process explores your foundational skills and how you collaborate with AI — what matters most is that you can explain your approach and how you think.

The Role

Pinterest is looking for a strategic, analytical, and highly collaborative B2B Growth Marketer to build and scale its SMB acquisition engine. This is a foundational role on the Paid Performance Marketing team and the first dedicated marketer focused on bringing small and medium-sized businesses to Pinterest.

What You’ll Do

• Develop, manage and set strategy for paid acquisition programs, with particular depth in Google Search, Performance Max, and other Google Ads products. Experience with Meta, LinkedIn, and Reddit is a plus.
• Define and lead the B2B acquisition strategy for SMBs, identifying the highest-potential customer segments, use cases, markets, messages, and channels to drive efficient growth.
• Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
• Develop compelling SMB value propositions and campaign narratives that clearly articulate why businesses should advertise on Pinterest.
• Own creative strategy in partnership with Creative.
• Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
• Design and execute a rigorous testing agenda to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
• Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to bring programs to market and turn learnings into action.
• Translate customer research, market signals, and campaign data into actionable insights that inform growth strategy and product priorities.
• Establish clear operating rhythms, dashboards, and executive-ready communications that keep stakeholders aligned on performance, risks, decisions, and opportunities.
• Use AI and automation thoughtfully to accelerate research, analysis, ideation, and operational workflows, while maintaining ownership of output quality.

What They’re Looking For

• Bachelor’s degree in Marketing, Business, Economics, Communications, Analytics, or a related discipline, or equivalent experience.
• Minimum 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
• Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers in a measurable, performance-oriented environment.
• Strong command of growth strategy and experimentation, including audience segmentation, funnel analysis, channel optimization, messaging, and conversion-rate improvement.
• Exceptional analytical judgment: able to define success metrics, synthesize quantitative and qualitative signals, and make clear tradeoffs amid ambiguity.
• Track record of leading cross-functional initiatives without direct authority and aligning diverse stakeholders around a shared plan.
• Ability to move fluidly between strategy and execution, staying close to the details of campaigns, creative, measurement, and customer experience.
• Strong written and verbal communication skills, including the ability to influence senior leaders with clear, concise recommendations.
• Demonstrated experience using AI-enabled tools to accelerate marketing workflows or customer analysis, with a clear approach to validating accuracy and applying critical thinking.

Preferred Qualifications

• Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self-serve business products.
• Experience building a new growth motion, channel, or customer segment from an early stage through scale.
• Familiarity with SMB needs, barriers, and buying behavior.
• Experience working in a global, matrixed organization.

Location & Working Model

This role is remote and can be based anywhere in the United States (US-based applicants only), with in-office collaboration 1–2 times per quarter. The position is not eligible for relocation assistance.

Salary

$110,494 – $227,486 USD base salary. The position is also eligible for equity. Final salary is based on factors including location, travel, relevant prior experience, and particular skills and expertise.

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit.