Social Media Marketing Specialist

We’re looking for a specialist to help bring our brand to life across social media and influencer channels, partnering with the leads for both channels. This role is focused on social media content creation and community, with a strong emphasis on briefing content that cuts through, fostering engagement, and driving brand affinity. This role will help bring campaigns to life by coordinating content calendars, managing publishing workflows, and tracking performance. You’ll be both strategic and hands-on: creating content, engaging with our audience, collaborating with creators, and contributing to our community-led brand strategy.

Key Responsibilities

Social Media (~70%)

• Assist in day-to-day planning and execution of social media channels (e.g., Instagram, TikTok, emerging platforms)
• Manage creator + user generated content pipeline, identifying and curating content aligned with our brand voice and visual identity
• Monitor trends, sounds, formats, and conversations relevant to beauty and culture
• Collaborate with internal team and creators on content ideas and storytelling
• Track social performance and prepare weekly and monthly reports highlighting key metrics, learnings, and recommendations.
• Write engaging social copy that aligns with the r.e.m. beauty voice and brand guidelines.
• Stay current on social marketing trends, platform shifts, and best practices

Community Management (~30%)

• Actively engage with the community through comments and DMs, with a focus on nurturing high quality engagement from across the community
• Identify, research, and build relationships with creators and influencers aligned with the brand
• Monitor social sentiment and community feedback, sharing insights and recurring themes with internal teams to help inform marketing, product, and customer experience decisions.
• Identify opportunities for proactive community engagement, including trending conversations, creator interactions, cultural moments, and fan content that align with the brand.
• Nurture long-term creator relationships

Qualifications and Experience:

• 2–3 years of experience in social media marketing
• Experience working with social platforms and creators, ideally in beauty, fashion, or lifestyle
• Strong understanding of social trends, internet culture, and creator ecosystems
• Excellent written communication skills with a strong sense of brand voice
• Organized, proactive, and comfortable managing multiple projects at once
• Data-informed mindset with the ability to translate insights into action
• Passion for beauty, community, and brand-building

Nice To Have:

• Experience working with early-stage or fast-growing brands
• Familiarity with social analytics tools and influencer platforms
• Experience managing UGC or ambassador programs
• Creative skills (CapCut / video editing, Canva, content planning tools)

Job Title: Specialist, Social Media Marketing

Location: Remote / Fully Hybrid

Type: Full-time

Experience Level: 2–3 years

Department: Global Brand Marketing

Reports to: Associate Director, Global Brand Marketing

Compensation & Benefits:

Salary Range: $65-75k, based on experience

Medical, vision, and dental insurance

Generous product allowance and team access to new launches

Opportunities for travel, industry events, and content shoots

About r.e.m. beauty: we are the everyday artistry beauty brand. fueled by passion. rooted in authenticity. a little magic. from the imagination of our founder Ariana Grande, r.e.m. beauty is an invitation to express yourself through beauty and beyond. led by a true artist, we are building a brand around creative purpose, inspired by the creatives, dreamers, and artists in the world. our products make it easy to express your creativity— multi-tasking, skincare-infused hybrids, and hyper-sensorial formulas that blend artistry and everyday play. vegan and cruelty-free, always.

Our team: our team is made up of hard working, thoughtful, caring humans. our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact. we are building a learning community where you can explore new ways of thinking and expand your capabilities.

r.e.m. beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right to work in the US. r.e.m. beauty is an employment at will. This means the employee or employer may terminate the relationship at any time without reason or cause. 

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