Social Media Marketing Manager

Salary: R12,000 - R20,000 per month

Location: Montague Gardens, Western Cape (in person)

Job type: Full-time

Digital Marketing & Creative Specialist (FMCG)

We are looking for a strategic and creative Digital Marketing Specialist to drive our online presence, performance marketing, and brand consistency across all digital platforms.

This role works closely with our Field Marketing & Activation team, transforming real-world campaigns into high-performing digital content, SEO growth, and conversion-driven experiences.

You will be responsible for ensuring that everything happening on the ground is amplified, optimized, and converted online.

What You’ll Do: Website, SEO & Digital Presence

• Create, Manage and update company websites (Shopify / WordPress / custom)
• Improve SEO rankings (on-page, technical, and content SEO)
• Conduct keyword research and implement SEO strategies
• Optimize product pages for conversion and discoverability
• Improve website UX/UI for better customer journeys
• Monitor and improve website performance (speed, mobile optimization)

Performance & Growth Marketing

• Plan and manage paid advertising campaigns (Meta, Google, TikTok)
• Optimize campaigns for ROI, reach, and conversions
• Build and manage email marketing flows
• Implement tracking (Meta Pixel, Google Analytics, conversion tracking)
• Analyze performance and continuously improve campaigns

Creative Design & Brand Consistency

• Design marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Create: social media content (aligned with field content); website banners and landing pages; digital ads and campaign visuals; packaging support graphics
• Maintain consistent brand identity across all platforms

Social Media & Content Amplification

• Work with the Field Marketing team to refine and edit captured content
• Turn raw footage into high-performing digital assets
• Schedule and manage content calendars
• Optimize posts for engagement and reach
• Identify trends and improve content performance

Integration with Field Marketing

• Turn in-store activations into: campaign landing pages; paid ad creatives; SEO blog/content opportunities
• Ensure every activation has a digital amplification strategy
• Align messaging across: retail; social media; website; paid campaigns

Analytics & Reporting

• Track: website traffic and SEO rankings; campaign performance (ROAS, CTR, conversions); social media growth and engagement
• Provide actionable insights and recommendations
• Continuously test and improve digital strategies

What We’re Looking For

• Strong experience in digital marketing and SEO
• Proficiency in Adobe Creative Suite
• Experience with website platforms (Shopify, WordPress, Webflow, etc.)
• Understanding of paid media (Meta Ads, Google Ads)
• Basic understanding of UX/UI principles
• Data-driven mindset with strong analytical skills
• Creative thinker with strong execution ability
• Ability to work independently and collaborate with field teams

Ideal Candidate

You are someone who:

• Thinks in systems, funnels, and conversions
• Can take content and make it perform
• Understands both design + data
• Sees how offline marketing connects to online growth
• Wants to build and scale FMCG brands digitally

What You Get

• Work with fast-growing FMCG brands
• Creative freedom with measurable impact
• Fast-paced, entrepreneurial environment
• Career growth opportunities

Job Type: Full-time

Pay: R12 000,00 - R20 000,00 per month

Work Location: In person