Social Media Manager, Women's Lifestyle

Salary: £40,000 - £45,000

Location: House of Hearst, St James's, London (in office, with flexible Fridays)

Job type: Full time

### About Hearst UK

Hearst UK is a premium publisher behind brands such as Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan and Red. Teams work in person at House of Hearst, 30 Panton Street, London, with flexible Fridays.

Salary depends on experience and is assessed against your skills, knowledge and expertise.

### The role

As Social Media Manager, Women's Lifestyle, you'll lead how Red, Prima and Cosmopolitan reach their audiences on social. You'll turn editorial, cultural moments, commercial campaigns and brand experiences into content that grows audiences. You'll own the strategy and do the work too: creating and publishing posts, running the social calendar, editing fast-turnaround video, spotting trends and using data to keep improving. The role covers Instagram, Facebook, TikTok, Pinterest, Snapchat, X and new platforms as they emerge.

### Main duties

• Own and deliver social strategy across the Women's Lifestyle portfolio, focused on Instagram and Facebook, while finding opportunities on TikTok, Pinterest, Snapchat, X and new platforms
• Create, edit, publish and schedule content in many formats, including quick-turnaround video, images, graphics and editorial posts
• Grow reach, engagement, traffic and revenue, using data and insight to improve results
• Run the social calendar across several brands, balancing editorial, commercial campaigns, cultural moments, events, podcasts and video
• Set and champion each brand's tone of voice and visual guidelines for social
• Use True Anthem and Dash Hudson to an expert level
• Produce regular reports with clear insight on what works and what to change
• Work with editorial, commercial, customer, video and brand teams so social is planned in from the start
• Champion social across the business while protecting each channel's tone and reputation

### What they're looking for

• A track record of social strategies that delivered clear business results, with a strong grasp of algorithms and audience behaviour
• Hands-on experience running social for a national or international publication, media brand or high-profile consumer brand
• Strong Instagram and Facebook knowledge, plus experience of TikTok, Pinterest, Snapchat and X
• A real feel for what works on social: formats, hooks, trends and platform-specific storytelling
• Strong analytical skills, confident with spreadsheets and social analytics tools, turning data into recommendations
• Content creation skills, including basic video and image editing at speed
• Sharp, accurate, creative writing that adapts to different brands and audiences
• Strong stakeholder management across competing senior priorities
• Curious, commercially aware and plugged into social culture

### Benefits

• Beauty and food testing panels and office sample sales
• Specsavers eye care, a Health Cash Plan, mental health support, discounted gym membership and Cycle to Work
• Location Flex, Holiday Exchange, a Charity Day and employee resource groups
• Workplace pension, income protection, life assurance and season ticket loan
• Financial wellbeing tools and discounts across London

Hearst UK is committed to inclusion and belonging, and to building diverse teams.