Social Media Manager

Key Responsibilities

1. Social Media Management

• Manage and maintain all Skinmatics social media platforms, including Instagram, YouTube, Facebook, and LinkedIn.
• Ensure consistent posting and maintain the brand's tone, quality, and visual identity across all platforms.
• Monitor social media accounts, respond to comments and messages, and keep the platforms active and engaging.
• Identify opportunities to improve followers, engagement, reach, and overall brand visibility.

2. Content Planning & Strategy

• Develop a monthly content calendar with daily and weekly posting plans.
• Plan content around skin care, hair care, dermatological treatments, aesthetic procedures, patient education, and clinic updates.
• Suggest creative, trending, and engaging content ideas relevant to the skin and hair care industry.
• Plan campaigns, seasonal content, promotional activities, and special occasion posts.
• Coordinate with doctors and the management team to plan educational content, awareness campaigns, and treatment-related videos.

3. Content Creation & Video Coordination

• Generate creative ideas for Instagram Reels, YouTube Shorts, long-form YouTube videos, and other social media formats.
• Assist in scripting, planning, and coordinating video shoots with doctors, therapists, and the marketing team.
• Identify relevant trends, audio, formats, and viral content opportunities that align with the clinic's brand.
• Coordinate photography, videography, graphic design, editing, and post-production requirements.
• Ensure content is informative, engaging, visually appealing, and suitable for the intended audience.

4. Audience Engagement & Community Management

• Respond to comments, direct messages, and general enquiries in a timely and professional manner.
• Encourage audience interaction through polls, Q&A sessions, stories, and other engagement activities.
• Coordinate with the clinic team to convert relevant social media enquiries into consultation appointments.
• Monitor audience feedback, reviews, and comments, and escalate complaints or sensitive medical queries to the concerned team.

5. Growth & Performance Monitoring

• Track platform performance, including reach, impressions, views, engagement, follower growth, and enquiries generated.
• Analyse the performance of Reels, posts, stories, and videos to identify successful content formats.
• Prepare weekly and monthly social media performance reports.
• Recommend improvements based on analytics, audience behaviour, and current social media trends.
• Develop strategies to increase organic reach, improve engagement, strengthen brand awareness, and generate potential patient leads.

6. Brand Coordination & Compliance

• Work closely with doctors, clinic managers, management, and the marketing team to gather content and plan campaigns.
• Maintain consistency in brand messaging and ensure that all content reflects Skinmatics' professional standards.
• Obtain the necessary approvals before publishing treatment-related, promotional, or patient-related content.
• Ensure patient consent is obtained before using patient photographs, videos, testimonials, or treatment results.
• Ensure that medical information is accurate, avoid misleading treatment claims, and follow applicable healthcare advertising and patient privacy requirements.

Required Skills & Qualifications

• Previous experience in social media management, digital marketing, or content creation.
• Strong understanding of Instagram, YouTube, Facebook, and LinkedIn.
• Good creative thinking and the ability to develop engaging content ideas.
• Knowledge of content calendars, social media trends, hashtags, and platform-specific strategies.
• Basic skills in video shooting, editing, graphic design, or tools such as Canva and CapCut are preferred.
• Good communication, writing, coordination, and organisational skills.
• Ability to work with doctors and management to develop educational and promotional content.
• Knowledge of social media analytics and performance reporting.
• Experience in healthcare, dermatology, beauty, skincare, or aesthetic clinics will be an added advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Consistency and timely execution of the monthly content calendar.
• Quality, creativity, and relevance of content published.
• Growth in social media reach, views, followers, and audience engagement.
• Performance of Reels, YouTube Shorts, and other video content.
• Timely responses to comments, messages, and social media enquiries.
• Number and quality of potential patient enquiries generated through social media.
• Effectiveness of content strategies and campaigns.
• Timely submission of performance reports and implementation of improvement strategies.
• Coordination with the team to ensure regular content shoots and publishing.

General Expectations

• Stay updated with the latest social media trends, platform updates, and content formats.
• Take initiative in suggesting new ideas to improve Skinmatics' digital presence.
• Maintain a consistent posting schedule across all platforms.
• Coordinate shoots and content requirements in advance to avoid delays.
• Maintain the confidentiality of patient information and unpublished business information.
• Work towards strengthening Skinmatics' online reputation and positioning the clinic as a trusted skin, hair, and aesthetic care brand.

Pay: ₹35,000.00 - ₹44,000.00 per month

Work Location: In person