Social Media Manager

At Village Vets, we're looking for a commercially minded Social Media Manager to take ownership of paid and organic social media across our growing veterinary group.

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Location: Hybrid, Rosemount Business Park, Remote and Clinics

Reports to: Head of Growth Marketing

Salary: €55,000- 60,000

About the Role

As part of our team, you will be responsible for:

Paid social: plan, build, manage and optimise Meta campaigns, including budgets, audiences, creative testing, retargeting and clinic-level activity.

Organic social: develop the channel strategy, content pillars, publishing cadence and editorial calendar across relevant group brands.

Local activation: create a scalable model that gives clinics a local voice without creating fragmented or unmanaged social channels.

Campaigns: translate commercial priorities, services, seasonal opportunities and clinic capacity into integrated social campaigns and clear briefs.

Content direction: identify stories, formats and creative opportunities; brief and collaborate with the in-house designer on static, video and campaign assets.

Community: oversee engagement, comments and social listening, with appropriate escalation for clinical, customer-service or reputational issues.

Measurement: report on meaningful performance, explain why results changed and recommend what to scale, stop or test next.

Experimentation: maintain an active testing roadmap across audiences, propositions, creative, formats, landing pages and calls to action.

What Success Looks Like

A clear paid and organic social strategy linked to commercial and brand objectives.

A forward campaign calendar with proactive planning rather than reactive posting.

Improving paid-social efficiency and demonstrable contribution to demand, bookings, PHP and priority-clinic growth where attribution allows.

Better audience segmentation, testing discipline and creative learning loops.

More useful local clinic content within clear central brand and governance standards.

Reporting that moves beyond reach and engagement to insight, action and business impact.

Strong ownership of accounts, access, budgets, processes and documentation.

First 90 Days:

Audit existing paid and organic social activity, audiences, accounts, access, creative and measurement.

Establish the social strategy, content pillars, campaign calendar and clinic/local activation model.

Take ownership of Meta activity and introduce a structured test-and-learn roadmap.

Define the core social KPIs and improve the link between platform performance and bookings/revenue.

Identify immediate priority opportunities and build the forward 2027 social plan.

About You

You must have 3-4+ years’ experience in a primarily social media management role

Strong hands-on experience managing Meta paid media as well as organic social; this must be more than boosted-post experience

Experience owning meaningful paid budgets and making optimisation decisions independently

Ability to interpret campaign data and connect channel metrics to commercial outcomes

Strong understanding of audience strategy, funnel design, creative testing, conversion journeys and measurement

Editorial judgement and the ability to turn business priorities into engaging social content and campaigns

Comfort working across multiple locations or brands, ideally in a consumer, retail, healthcare, hospitality or other local-service environment

Confident stakeholder management: able to work with clinic teams, senior leaders and creative colleagues while protecting priorities

Organised and proactive, with experience using campaign calendars and task/project-management systems

What’s in it For You… At a Glance

In addition to our fabulous teams and supportive environments, we’re proud to offer a benefits package that supports our team’s wellbeing, growth, and families:

Health cash plan

Pension scheme

Gym membership subsidy

Free pet health plan

Paid charity day

Additional leave with service

Funded CPD

Statutory sick pay

Enhanced maternity, paternity and adoptive benefits

You must be legally eligible to work in Ireland