Social Media Manager

Salary: ₹20,000 - ₹40,000 a month

Location: Surat, Gujarat (in person)

Job type: Full-time

As the Senior Social Media Manager, you will own the end-to-end social media strategy, from conceptualization to execution and analytics. You will not just be posting content; you will be building the strategic roadmap, managing budgets, directing content creation, and analyzing metrics to maximize ROI.

Key Responsibilities

• Strategic Leadership: Develop, implement, and manage our overarching social media strategy across key platforms (LinkedIn, Instagram, X, TikTok, Facebook) aligned with broader marketing, sales, and business objectives.
• Content & Campaign Management: Oversee the content calendar and direct the creation of high-quality, engaging multimedia content. Manage both organic initiatives and paid social media campaigns from ideation to launch.
• Analytics & Reporting: Track, measure, and analyze performance metrics using advanced social listening and analytics tools. Translate complex data into actionable insights and present weekly/monthly performance reports to executive leadership.
• Community Building & Brand Voice: Act as the digital voice of the brand. Foster an active, engaged community by proactively interacting with followers, influencers, and industry leaders, while maintaining a consistent brand identity.
• Trend Management: Stay ahead of social media trends, algorithm shifts, and emerging platforms to keep the brand relevant.
• Budget Allocation: Manage the social media marketing budget, optimizing spend for paid promotions, influencer partnerships, and software subscriptions to ensure maximum ROI and cost-efficiency.

Required Qualifications & Experience

• Experience: 5+ years of proven experience as a Social Media Manager, Digital Strategist, or similar leadership role.
• Portfolio: Strong portfolio demonstrating successful, high-ROI social media campaigns, significant audience growth, and community engagement.
• Technical Skills: Deep expertise in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Meltwater, Meta Business Suite, Google Analytics).
• Advertising Knowledge: Hands-on experience managing and scaling paid social campaigns across Meta, LinkedIn.
• Soft Skills: Exceptional copywriting, editing, communication, and project management skills. Ability to independently manage multiple campaigns in a fast-paced environment.

What We Offer

• Competitive salary.
• Flexible working hours and On-site work options.

How to Apply

Please submit your resume, a cover letter detailing your most successful social media campaign (including the ROI or growth metrics achieved), and a link to your portfolio or the active profiles you have managed.

Benefits

• Flexible schedule
• Leave encashment
• Paid sick time