Social Media Manager

Salary: From ₹25,000 a month

Location: Bhubaneswar, Odisha (in person)

Job type: Full-time

Company: Runexe Lifestyle

Brand: Luma

Experience: Freshers with relevant skills and experienced candidates can apply

About the Role

Luma is building a fashion oriented eyewear brand that brings together style, comfort and self expression. We are looking for a creative and organised Social Media Manager to build our online presence, develop an engaged audience and establish Luma's identity across social media platforms.

This role goes beyond posting content. We need someone who understands social media trends, audience behaviour, brand positioning and how to turn creative ideas into meaningful engagement and brand growth.

Key Responsibilities

• Develop and manage social media strategies and content calendars for Instagram, Facebook and other relevant platforms.
• Plan and coordinate posts, Reels, Stories, campaigns and other social media content.
• Identify relevant trends, formats and opportunities to improve reach, engagement and brand awareness.
• Collaborate with the content writer, graphic designer and AI video team to develop compelling content.
• Manage daily publishing, captions, scheduling, comments, messages and community engagement.
• Track performance metrics, analyse results and improve content strategy based on insights.
• Build relationships with creators, influencers and relevant fashion communities.
• Maintain a consistent brand voice, visual identity and overall social media presence.
• Support campaign launches, collaborations, product promotions and brand storytelling.

What We Are Looking For

• Strong understanding of social media platforms, content formats and audience behaviour.
• Creativity, good communication skills and an eye for fashion, visual presentation and storytelling.
• Ability to plan content strategically rather than simply follow trends.
• Familiarity with social media scheduling, analytics and performance reporting.
• Ability to coordinate with creative teams and manage multiple activities independently.
• Willingness to experiment, learn quickly and take ownership of results.

Freshers may apply if they can demonstrate strong creative ability, practical knowledge of social media and relevant projects or personal account experience.

How to Apply

Send your resume and relevant work samples to drasmita.mohanty@runexelifestyle.com.

Include links to social media accounts you have managed or contributed to, examples of content or campaigns you have worked on, and your earliest joining date. Personal projects are welcome.

Email Subject: Application | Social Media Manager | Your Full Name

Application Questions

• Please share links to social media accounts you have managed or contributed to. Briefly describe your responsibilities. Freshers may share personal projects or sample content.
• Imagine Luma is launching a new eyewear collection on Instagram. What three types of content would you plan to attract attention and encourage people to explore the collection?
• Which social media analytics or scheduling tools have you used, and which metrics would you track to evaluate whether a brand's Instagram account is growing successfully?