Social Content & Creative Executive

We’re looking for someone who lives and breathes creative and social media. This person should instinctively understand what makes people stop scrolling, know what’s happening culturally before it makes its way into a marketing meeting, and be able to turn an idea into a piece of content quickly.

You’ll be responsible for bringing All About to life across our social channels through original, entertaining and culturally relevant content. You should be comfortable getting behind a camera, in front of one when needed, editing video on your phone, jumping on an unexpected opportunity and creating something from nothing.

Alongside social content creation, you’ll support the wider marketing team with day-to-day creative requirements, from producing assets in Canva to building beautifully executed email campaigns in Klaviyo, always working within the All About brand guidelines.

This is a role for someone who is creative, fast-moving, curious and highly online.

Key Responsibilities

• Social-first content creation: Develop, shoot, edit and publish engaging short-form video content for TikTok, Instagram Reels and other relevant platforms. You should be video-native and comfortable taking an idea from concept to finished piece yourself.
• Ideas & cultural relevance: Constantly identify trends, conversations, cultural moments and spontaneous opportunities that All About can authentically participate in. We want someone who sees the content opportunity before everyone else does.
• Content series development: Work with the Marketing Manager and wider team to develop repeatable social formats and series that build familiarity, entertainment and brand recognition over time.
• Reactive content: Be able to move quickly. Sometimes the best idea won’t be in the content calendar. You should have the confidence to recognise those moments and make something happen.
• Content planning: Help maintain the social content calendar while balancing planned campaigns with reactive and opportunistic content.
• Community & brand voice: Understand the All About tone of voice and help bring personality into how the brand shows up socially.
• Events & activations: Capture content at launches, festivals, shoots, partnerships and events, turning real-world brand activity into strong social storytelling.
• Canva & everyday design: Create smaller-format brand assets using Canva: social graphics, simple campaign assets, presentations, digital collateral and other day-to-day requirements, while adhering closely to brand guidelines.
• Email creative: Work alongside the Digital Growth Manager to create and build regular email marketing campaigns in Klaviyo, including imagery, layouts and copy execution in line with the wider campaign concept and brand identity.
• Creative performance: Review content performance to understand which hooks, formats, topics and creative approaches are working, and use those learnings to continually improve future content.
• Collaboration: Work closely with the Marketing Manager, Digital Growth Manager, founders, external creatives and agencies to translate bigger brand and campaign ideas into social-first executions.

Salary: €32-35K Depending on experience

Pay: €32,000.00-€35,000.00 per year

Ability to commute/relocate:

• Galway, County Galway: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Please share a short synopsis of why you want this role.
• What do you think are the strengths and weaknesses of our social content? @drinkallabout

Experience:

• similar: 2 years (required)

Language:

• English (required)

Work authorisation:

• Ireland (required)

Work Location: In person

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