Senior Product Marketing Manager

Millions of people already rely on Calendly, and the company is in the midst of exciting product growth. If you want to learn, grow, and do the best work of your life alongside great people, Calendly hopes you’ll consider joining.

About the Role

Calendly is looking for a Senior Product Marketing Manager to help shape how it positions, launches, and grows its products, including new AI capabilities.

This is a full-stack product marketing role on a small team. You'll work closely with Product and Research to understand customers, develop compelling positioning, and influence product direction. You'll also roll up your sleeves to turn that strategy into work customers actually see, from writing messaging and launch copy to managing go-to-market plans and coordinating execution with other teams.

You'll present strategies and go-to-market plans directly to executive leaders, including the CEO, and be expected to explain your recommendations, answer tough questions, and incorporate feedback. You'll need to be comfortable working independently, navigating changing priorities, and taking projects from early ideas through execution and results.

What You’ll Do

Shape product positioning and influence decisions

• Bring customer and market insights into product decisions. Analyze customer research, feedback, competitive trends, and product data to identify opportunities and make recommendations to Product and Marketing leaders.
• Own product positioning and messaging. Define who products are for, the problems they solve, what makes them different, and how their value is communicated.
• Partner with Product and Research early to identify important use cases, questions to investigate, and messaging to test, especially for emerging AI capabilities.
• Bring a clear point of view, explain the evidence and tradeoffs behind recommendations, and work with stakeholders to reach decisions.

Lead go-to-market execution

• Own launches from start to finish, including audience, messaging, channel plan, and success metrics.
• Write clear, compelling launch copy, including customer emails, website messaging, in-product education, demo scripts, and sales materials.
• Build launch briefs and project plans, coordinating with Lifecycle, Growth, Web, Brand, and other partners to deliver on time.
• Maintain up-to-date messaging, launch documentation, and product updates so other teams know what's changing.
• Work with Product, Research, and Growth to understand campaign performance, discovery, and adoption, and refine messaging accordingly.

Use AI to make product marketing more effective

• Apply AI tools to research, insight synthesis, content development, and other tasks to improve speed and quality.
• Build reusable AI workflows that automate repetitive work and make positioning, messaging, and market insights easier for other teams to use.

Who You Are

• 8+ years of product marketing experience in SaaS (PLG or hybrid GTM preferred), with a track record of leading major launches and driving discovery and adoption of AI features.
• Strategic and hands-on: you can develop a clear recommendation, build a plan around it, and personally do the work to deliver it.
• Strong critical thinking and judgment, able to identify bigger strategic questions, tradeoffs, and second-order impacts.
• An excellent writer and storyteller with strong examples of messaging and launch copy you've personally written.
• An AI-native PMM who has built repeatable AI workflows and can share specific examples and results.
• A strong, reliable operator who can manage several projects and deliver high-quality work without extensive direction.
• Collaborative, adaptable, and resilient under pressure, comfortable with ambiguity and changing priorities on a small team.
• An executive-ready communicator who can hold the room, engage in healthy debate, and disagree and commit.

Bonus Points

• Experience positioning and launching AI-powered products and features.
• Experience marketing to both self-serve and enterprise customers.
• Experience with product-led growth, lifecycle marketing, and in-product adoption campaigns.
• Experience working on early-stage products, from customer validation through launch.
• Experience with product analytics, project management, and AI automation tools.

Salary

Expected annual base salary by location tier:

• Tier 1 (San Francisco, San Jose, New York City): $187,272 – $220,320 USD
• Tier 2 (Chicago, Austin, Denver, Boston, Washington D.C., Philadelphia, Portland, Seattle, Miami, and all other cities in CA): $171,666 – $201,960 USD
• Tier 3 (all other locations): $156,060 – $183,600 USD

All full-time employees are also eligible for equity awards and competitive benefits.

Location

Remote, US. Calendly is not registered as an employer in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, or West Virginia, so candidates located there are not eligible. The role may require occasional travel for company events, team collaboration, or offsites.