Senior Marketing Manager

Senior Marketing Manager

Drive meaningful change for the UK’s most loved travel brand. Join as Senior Marketing Manager

Ready to step into a high impact marketing leadership role overseeing a seven figure budget and leading a talented team? Facing a fast-paced, dynamic business environment, National Express are in need of a strategic and creative Senior Marketing Manager preferably from a high frequency of product usage, low margin ecommerce consumer brand.

This year the marketing team has been busy and we're only just getting started…

We're more agile than ever, tapping into cultural moments to drive consideration and digital sales.

Every penny of spend is working harder than it ever has.

Our team is packed with talent, united behind a single-minded goal, to put the customer at the centre of every decision we make.

National Express has been one of the nation’s most loved brands for over 50 years and it's arguably the most exciting time in our history to be joining the business. The domestic travel market is the most competitive it’s ever been and as we come together with our Spanish partners in Alsa, we’re transforming our digital offering.

We’re on the hunt for a Senior Marketing Manager to sit at the centre of communicating this change to customers.

Reporting to the Lead Marketing Officer, you will inspire a cross functional internal team and collaborate with best in class agencies. You will be the voice of the customer as we build out commercial strategy and you will take the lead on executing against marketing strategies that tap into cultural moments to drive brand consideration, and deliver digital sales through our website and app. This role will have two direct reports.

This is a hybrid role with 2-3 days at NX House in Birmingham.

What you will actually be doing

• Strategic Leadership: Lead cross functional workstreams across commercial, digital, and brand marketing and craft inspiring creative and media briefs to deliver industry leading work.
• Manage 7 Figure Budgets: Manage a marketing budget that targets key trading periods to maximize both brand and performance KPIs.
• Champion Mobile-First Creative: Drive creative excellence across social, influencer marketing, performance channels (PPC, Affiliates, Paid Social), and in our airports and stations.
• Real Time Campaign Optimisation: Be the voice of the customer across the team, use consumer data and analytics to optimize campaigns reactively and report performance metrics to the executive team.

What we need from you

• Proven Track Record: At least 7 years of creative marketing experience in a dynamic environment, ideally within e-commerce or high frequency, low margin consumer brands.
• People & Team Development: Successful history of direct line management, talent development, and leading cross functional marketing teams.
• Strategic Vision: Ability to translate complex business objectives into clear, inspiring briefs that drive customer action.
• Financial & Commercial Mastery: Experience managing multi million pound budgets and proving ROI across performance and brand campaigns.
• Digital & Social Expertise: Deep understanding of modern media consumption habits and digital conversion pathways.

The perks of joining us

We look after our employees with a fantastic benefits package:

• Free Travel: Free bus and coach travel right across the National Express network for you.
• Travel for a Plus One: Complimentary travel pass for your nominated person or partner.
• Peace of Mind: Solid company pension scheme and life assurance.
• Wellbeing Support: Access to our Employee Assistance Programme and a private online GP service.

Ready to get stuck in and drive meaningful change for one the UK’s most loved brands? Send in your application today!