Senior Integrated Campaign Manager

Salary: R650,000 – R900,000 per year
Location: Remote (South Africa). Must be based within UTC−6 to UTC+3
Type: Full-time

Oyster is a B Corp-certified global employment platform that lets companies hire, pay, and care for brilliant people anywhere. Distributed across 60+ countries since 2020, Oyster was ranked #10 of 250 on TIME and Statista's 2026 list of America's Top WorkTech Companies and named one of America's Greatest Startup Workplaces 2026 by Newsweek.

Role summary

Oyster is hiring an Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner closely with Product Marketing, Brand, Digital, Events, Ops, and Sales to deliver one coherent buyer journey across every channel.

This is a role for a marketer who wants their work measured in pipeline, not page views. You'll own Oyster's integrated campaigns end to end – deciding the strategy, the channel mix and the spend – and you'll see directly how your work drives revenue.

Demand generation & campaign execution

• Develop, execute and optimize multi-channel demand generation campaigns, including content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs, to drive net-new pipeline and accelerate open opportunities.
• Build quarterly campaign plans that balance always-on programs with high-impact moments for the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
• Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content that is tested and refined based on results.
• Build campaign enablement (talk tracks, email templates, one-pagers) and align with BDRs on follow-up expectations so campaign interest converts into meetings.
• Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.

Cross-functional partnership & continuous improvement

• Partner closely with stakeholders in marketing, sales, operations and external vendors to ensure consistent, aligned campaign execution.
• Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
• Identify opportunities to leverage AI and emerging technologies to improve research, segmentation, personalization, campaign development, content distribution, analysis, and execution.
• Facilitate retrospectives and turn performance findings into optimized campaigns and repeatable playbooks.

Core requirements

• 6+ years in B2B integrated or demand generation marketing, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
• A track record of building campaigns that tie directly to pipeline coverage and revenue outcomes, not just engagement metrics.
• Strong cross-functional collaboration skills.
• Data-driven, with working knowledge of attribution and pipeline measurement.
• Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation.
• Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.
• Excellent written and verbal communication; comfortable presenting strategy and results to senior stakeholders.

Benefits

• Fully remote – work from anywhere you're authorised to work
• 40 days off per year (including holidays and vacation)
• Mental health support through Plumm
• Monthly wellbeing allowance
• At least three months' paid parental leave
• WFH stipend