Remote Sr. Social Media & Brand Manager

Salary: PHP 1,000,000 - 1,400,000 per year

Location: Remote, based in the Philippines

Job type: Full-time independent contractor (about 40 hours per week)

About the company

The Travel Byrds is a US travel agency that designs custom built luxury trips throughout the world with a strong focus on European excursions. Our travel agents are based across the USA, and our support team is based in the Philippines. We're growing fast, and we need a Sr Social Media and Brand Builder to tell our story.

We have 3 different brands we work under, each with a specific goal. Your job will be to manage and grow each of these brands across a multitude of social media channels, including Facebook, Instagram, TikTok, YouTube, and Apple Podcasts.

You'll own three brands:

• The Travel Byrds. Goal: create marketing leads of people who want to book luxury travel through a travel agent. Audience: busy working moms in their 30s and 40s, planning family vacations and anniversary trips
• The Travel Agent Guide (podcast). Goal: turn our two co-hosts into recognized influencers in the travel industry, and recruit agents through the show. Audience: current and aspiring US travel agents
• Sava Travel. Goal: recruit experienced and new travel agents to join our team. Audience: current and aspiring US travel agents

You'll be expected to handle both graphic design and video editing as we believe reels, threads, and short form videos are important parts of our growth strategy. You'll also be asked to edit our weekly podcast, but we will train you on that work which is quite simple!

Please note this is a full-time position and we are not interested in hiring a marketing agency.

What you'll do

Bring in travelers for The Travel Byrds

• Create content for busy working moms planning family vacations and romantic getaways
• Show real trips, tips, and destination ideas that make potential clients want to book
• Feature our agents so travelers get to know the people planning their trips

Paid social ads

• Plan, build, and run ads on Meta (Facebook and Instagram), TikTok, YouTube, and LinkedIn
• Run separate campaigns for agent recruiting and traveler leads
• Test ad creative, audiences, and landing pages, and report on cost per lead

Build our hosts into travel industry influencers

• Create a personal brand strategy for the podcast hosts, including their voice, content pillars, and point of view
• Write posts, hooks, and short scripts in their voices, and coach them on camera
• Turn their stories, wins, and opinions into content that builds trust and authority

Grow The Travel Agent Guide podcast

• Clip every episode into short videos, reels, quotes, and carousels
• Manage the podcast on YouTube, Spotify, and Apple Podcasts, including titles, thumbnails, show notes, and SEO
• Grow downloads, subscribers, ratings, and reviews

Recruit travel agents

• Run social media for Sava Travel and the podcast so agents want to join us
• Share agent success stories, behind-the-scenes content, and what makes our support team different
• Drive traffic to our recruiting calls and applications, and track how many agents come from social

Email and community

• Write and send newsletters for travel agents and for travelers
• Build and moderate online communities, such as Facebook groups, for agents and travelers
• Grow our email lists and connect social followers to email

Planning and reporting

• Keep a content calendar for all three brands
• Send a monthly report on growth, engagement, leads, and agents recruited
• Stay current on social media trends, platform changes, and the US travel industry

What you bring

Must have

• 8+ years of marketing experience, with at least 5 years focused on social media
• A portfolio that shows real results: follower growth, engagement, leads, or revenue you drove
• Proof that you've built a personal brand, founder brand, or influencer brand
• Strong video skills: shooting direction, editing, captions, and short-form video for reels and TikTok
• Hands-on paid social experience on Meta and at least one other platform, with results you can share
• Excellent written and spoken English, with a natural feel for US audiences and culture
• Experience working with US clients or companies
• A reliable computer, fast internet, and a backup power or internet plan

Nice to have

• Experience in travel, hospitality, or recruiting
• Experience with Canva, CapCut, Adobe Premiere Pro, Descript, or similar tools
• Experience with email platforms and managing Facebook groups

Engagement details

• What to expect: full-time independent contractor (about 40 hours per week)
• Location: remote, based in the Philippines
• Schedule: 4 hours of live overlap with US Eastern Time each workday, such as 8 AM to 12 PM ET (8 PM to 12 AM Philippine time during US daylight saving time). The rest of your hours are flexible
• Live time: team meetings and live posting happen during overlap hours
• Pay: PHP 1MM - 1.4MM annually
• Tools: Canva, Microsoft Teams, Microsoft Outlook, Google Docs and Sheets, plus the social, design, and ad tools you'll help us choose

As an independent contractor, you are responsible for your own taxes and government contributions in the Philippines.