Online Marketing Specialist

Salary: €2,900 - €3,800 gross per month

Location: Vilvoorde, Schaarbeeklei 499 (teleworking possible)

Job type: 36 hours per week

Here's what you're going to do

As a Digital Marketing Specialist, you are part of the Online Marketing BeLux team and actively contribute to the continuous growth and optimization of our eShop and our APP.

You are the primary online point of contact for our suppliers, ensuring that agreed-upon online activations and visibility are implemented on our website and app in a high-quality, accurate, and timely manner. You also support the online visibility of our internal campaigns.

Your role extends beyond simple execution. You enjoy analyzing data, evaluating the performance of brands, campaigns, and our eShop, and then translating these analyses into actionable insights and optimizations. Furthermore, you support the app team in the operational implementation and monitoring of commercial activations and in-app visibility.

In this role, you combine digital marketing, supplier management, analysis, and optimization with a highly operational approach.

What will your responsibilities entail?

• Supplier and relationship management: You are the main digital point of contact for our suppliers and coordinate their online activations from A to Z, such as new product and brand launches, brand pages, promotions, customer review and sampling campaigns, as well as other commercial activations.
• Brand Performance and Digital Acceleration: You will actively monitor the online performance of our brands and analyze the results of visibility, campaigns, promotions, and brand pages using relevant indicators related to brands, categories, and the eShop. You will translate these results into concrete insights and opportunities and, together with the Online Marketing & Sales Manager, prepare digital acceleration meetings with suppliers. You will also consider how brands can further strengthen their online presence and performance at ICI PARIS XL.
• Online visibility and campaign coordination: You ensure that the online visibility agreed upon with suppliers is correctly implemented on our website and app, respecting deadlines and quality standards. You also participate in the planning, briefing, and monitoring of the digital visibility of our internal marketing campaigns.
• APP Support and Execution: You will support the APP team in the operational execution of commercial activations and visibility campaigns. You will participate in briefings, monitor and control APP content and campaigns, analyze results, and contribute to identifying areas for optimization.
• Optimization and Customer Journey: You analyze our eShop with a critical eye as a digital marketing specialist and proactively seek opportunities for improvement. From content and sales visibility to navigation, engagement, conversion, and the payment process, you identify opportunities and collaborate with the relevant teams to enhance the online customer experience and overall performance.
• Creative briefing and stakeholder management: You translate business objectives and activations into clear briefings for our digital designers and collaborate with various internal stakeholders to ensure high-quality and timely delivery.
• Reporting and analysis: You will participate in the analysis and presentation of the overall results of our eShop and our APP. You will actively participate in performance analyses, identify the factors explaining the changes observed in the figures, and transform the lessons learned into concrete actions.
• Operational execution: You enjoy driving projects forward and aren't afraid to get your hands dirty. When necessary, you take on practical and operational tasks to ensure the smooth execution of campaigns and activations from start to finish.

Here's what you'll receive in return

• A versatile role in digital marketing: A varied role combining e-commerce, supplier management, digital campaigns, analysis and optimization, with real autonomy and responsibilities.
• High-quality support and development: A comprehensive integration program allowing you to discover our employees, our products, our systems and our corporate culture, complemented by various training opportunities.
• Professional and enthusiastic colleagues: You will be joining a team where collaboration, responsibility and results are top priorities.
• Room for initiative: You have the opportunity to contribute to the growth and improvement of our eShop and our APP, and to turn your ideas into concrete actions.
• A good salary package: Remuneration in line with your knowledge and experience (minimum €2,900 - maximum €3,800), supplemented by meal vouchers, hospitalization insurance and a home work allowance.
• Additional benefits: Laptop, possibility of teleworking, flexible hours, employee discount, Benefits@work, BloomUp wellness partner.

That's you

You are passionate about digital marketing and feel comfortable in a constantly evolving retail environment. You enjoy taking on responsibilities, maintaining a broad perspective, and readily getting involved in projects.

You appreciate data and analysis and know how to translate them into concrete actions. You are able to prioritize, react quickly, and stay organized when multiple projects are being managed simultaneously or when priorities change at the last minute.

You also recognize yourself in the following profile:

• Education and experience: You hold a bachelor's degree and ideally have approximately two years of relevant experience in digital marketing, e-commerce, online marketing or a similar role.
• Languages: You communicate easily in Dutch and French, both orally and in writing, and have a good knowledge of English.
• Analytical mind: You like working with numbers and data, you seek to understand the reasons behind the results and know how to transform analyses into concrete recommendations.
• Organization and precision: You are able to manage multiple campaigns, deadlines, and stakeholders simultaneously without losing sight of the big picture. You work in a structured manner and pay close attention to detail.
• Flexibility and resilience to stress: You effectively manage changes in priorities and last-minute modifications, while maintaining your focus under pressure.
• Proactivity and operational approach: You take initiatives, identify opportunities, propose solutions and demonstrate a real sense of responsibility to move projects forward.
• Commercial and customer orientation: You combine a commercial mindset with a focus on the online customer experience and think about the best way to reach, engage and convert our customers.
• Digital fluency: You are comfortable in a digital environment and quickly learn to master new tools and systems. Experience with tools such as GA4, Contentsquare, and Insider is a major asset.
• Team spirit and stakeholder management: You enjoy collaborating with different internal teams and external partners and know how to build strong and constructive professional relationships.