Marketing Specialist for Imaging Products
₱25,000 - ₱30,000 PHP monthly
DAILY OPERATIONS
1.) Implementation of advertising, branding & public relations efforts of CII - ICB Products
· Collaborates with Marketing Manager on overall concepts for advertising and branding efforts for CII Products
· Assists in the preparation of advertising, digital and PR campaign briefs for 3rd party agencies
· Explore new marketing channels and territories to promote video cameras. Look into regional marketing, academe, business and other verticals.
· Assists in E Commerce initiatives in order to help promote sell out from digital efforts
· Coordinates with community management agency on day-to-day operation and assist in customer inquiries
· Facilitates day to day approvals of content visuals, artworks and concepts submitted by the 3rd party agencies for advertising efforts
· Monitors implementation and evaluates results of strategic and tactical campaigns against appropriate metrics
2.) Implementation of targeted below the line activities for CII – ICB focus products
· Depending on the business focus and needs as advised by the Marketing Manager, assists in the conceptualization and implementation of tactical activities in cooperation with internal team and 3rd party agencies to push specific products during specific periods such as : activation campaigns on ground and on trade level, Canon Imaging Academy workshops, professional and hobby association partnerships, community engagement in particular are video related groups and communities, camera clubs and other organization in relation to digital imaging.
· Depending on final directions of PM team as approved by Marketing Manager, assists in application of DTI permit for new promotions, request for materials and ensure timely implementation of promotional campaign both online and offline.
· Assists in the evaluation of all efforts, make recommendations and ensure achievement of targets
3.) Monitoring & analysis of market intelligence from market research agencies.
· Along with Marketing Manager, assists in the collection of data from market research agencies such as GFK and IDC. Reviews and analyses and shares key insights from market research with the CII Sales & Marketing Team
· Also responsible for the implementation of regular market monitoring & recording of relevant information (i.e. competitor activities, competitor prices, etc.) based on need.
4.) Assists the Marketing Manager in the over-all planning and execution of events and workshops
· Ensure proper coordination from planning to execution with 3rd party agency.
· Timely application of internal documents for approval (Program approval e-pr, contract (if needed) and PO)
· Proper internal and external briefing; coordination with brand ambassadors or professional shooter and suppliers, request for demo units and other event merch requirements.
· Prepare for post-mortem report, insighting and evaluation.
5.) Performs other tasks that may be assigned from time to time.
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