Marketing Manager - Visitor Experience

Job Status: Full-Time 12-Month Term
Salary: $103,884 per annum, plus superannuation
Industry: Performing Arts
Location: South Brisbane
Application Closing Date: Sunday 20 September 2026

About Us

Queensland Performing Arts Centre (QPAC) is one of Australia’s leading cultural destinations and the proud home of live performance in Queensland. Each year, more than 1.85 million people experience over 1,200 performances across its iconic theatres, showcasing everything from blockbuster musicals and ballet to cutting-edge theatre, music and comedy.

At QPAC, the stage is set for extraordinary moments - bringing together world-renowned artists, emerging talent, and audiences from across Australia and beyond to celebrate the power of live performance.

About the Role

Reporting to the Head of Marketing Strategy, the Marketing Manager – Visitor Experience is a 12-month, full-time fixed-term opportunity leading the development and delivery of marketing initiatives that enhance the visitor experience and support commercial outcomes across food and beverage, loyalty programs, tours and onsite activations.

You’ll work across a broad range of projects, developing engaging campaigns, patron communications and visitor offers that encourage audiences to make the most of their time at QPAC.

This is a highly collaborative role that works with teams across the organisation, using customer insights and data to drive engagement, improve experiences and deliver measurable results.

 Key responsibilities include:

• Develop and deliver integrated marketing campaigns that enhance the visitor experience and support commercial outcomes.
• Create engaging content and communications across digital, social, print and onsite channels.
• Drive visitor engagement initiatives, activations and promotional campaigns that encourage attendance and repeat visitation.
• Use customer insights, research and campaign performance data to inform decision-making and optimise results.
• Lead visitor experience projects and collaborate with stakeholders across the organisation to deliver exceptional outcomes.
• Develop and promote hospitality, loyalty and visitor experience offers linked to productions and events.
• Manage and grow QPAC’s loyalty programs to strengthen patron engagement and retention.
• Build effective relationships with internal teams, suppliers and external partners.
• Monitor customer feedback and identify opportunities to continuously improve the visitor experience.
• Manage project budgets and ensure campaigns and initiatives are delivered effectively.

About You

You are a strategic and creative marketing professional who understands how to engage customers and deliver meaningful experiences. You enjoy balancing big-picture thinking with hands-on delivery and are confident managing multiple projects in a fast-paced environment.

You'll bring:

• Significant experience developing and delivering integrated marketing campaigns and customer engagement initiatives within complex, customer-focused environments.
• Strong digital and creative capabilities, with experience developing high-quality marketing content and collateral across digital, social, print, and on-site channels.
• Excellent project management skills and the ability to independently manage multiple projects and competing priorities.
• Strong stakeholder engagement and relationship-building capabilities.
• A commercial mindset, with the ability to interpret customer insights, behavioural data and campaign performance to identify opportunities and improve results.
• Experience managing project budgets and expenditure.
• Experience within visitor experience, hospitality, tourism, arts, entertainment or other customer-focused environments will be highly regarded.
• Tertiary qualifications in marketing, design, communications or a related discipline will be advantageous.
• Experience using Adobe Creative Suite or equivalent platforms will be highly regarded.

This is an exciting opportunity to influence how audiences experience QPAC, helping create memorable moments that encourage visitors to return again and again.

Why Work at QPAC?

Working at QPAC means being part of one of Australia’s leading performing arts centres. With a vibrant and supportive workplace culture, our people are passionate about delivering exceptional experiences for audiences and artists alike.

Our people also enjoy a range of benefits designed to support wellbeing, connection and a great workplace experience, including:

• Complimentary and discounted tickets to performances of your choice all year round!
• Employee discounts on merchandise and a wide range of dining outlets (Storytellers Cafe, TomTom, Russell Street Wine Bar and more)
• Exclusive employee offers across the South Bank cultural precinct
• Access to the QPAC Greenroom, including the Greenroom Café with discounted meals and a daily changing menu
• A convenient central location directly opposite South Brisbane Train Station and within Brisbane's vibrant cultural precinct

How to Apply

The Queensland Performing Arts Centre is an equal opportunity employer and welcomes applications from Aboriginal and Torres Strait Islander people, people from diverse cultural backgrounds, Disabled and Deaf people, members of the LGBTQIA+ community and people of all ages.' To be eligible to apply for this position, applicants must have existing Australian work rights.

You can obtain a copy of the position description on the QPAC Careers Website here:

https://www.qpac.com.au/about/careers/current-opportunities

For any other queries, please contact the Talent Acquisition team at ••••@qpac.com.au

The closing date for applications is Sunday 20 September 2026. QPAC will commence screening and shortlisting before the closing date.