Marketing Manager

Salary: ₱55,000 per month

Location: Mandaluyong City, Metro Manila

Job type: Full time

A. Marketing Strategy and Planning

• Develop and implement marketing strategies, plans, and campaigns aligned with the company's business objectives and sales targets.
• Identify market opportunities, target customers, and potential business segments to expand the company's market presence.
• Establish marketing objectives, budgets, timelines, and performance indicators.
• Monitor market trends, competitor activities, consumer preferences, and industry developments to identify growth opportunities.
• Recommend marketing initiatives and business strategies to improve brand positioning and market competitiveness.

B. Market Research and Analysis

• Conduct market research to understand customer needs, purchasing behavior, product preferences, and market demand.
• Analyze competitors' products, pricing strategies, promotional activities, and market positioning.
• Evaluate market data and customer feedback to support product development and marketing decisions.
• Identify potential markets, distribution channels, and customer segments for existing and new products.
• Prepare market research reports and provide actionable recommendations to management.

C. Brand and Product Management

• Develop and maintain consistent brand positioning, messaging, and corporate identity across marketing activities.
• Collaborate with R&D and other relevant departments in developing and launching new products based on market demand.
• Recommend product positioning, packaging concepts, promotional strategies, and marketing materials.
• Monitor product performance in the market and recommend improvements based on customer feedback and sales trends.
• Ensure that marketing communications and product claims are accurate and consistent with approved product information and applicable regulations.

D. Marketing Campaigns and Promotions

• Plan, coordinate, and evaluate advertising campaigns, promotional activities, product launches, and trade marketing initiatives.
• Manage digital marketing activities, including social media, online advertising, website content, and other relevant digital platforms.
• Coordinate with external agencies, designers, suppliers, and media partners to execute marketing projects.
• Develop promotional materials, presentations, product information sheets, and other marketing collaterals.
• Monitor campaign effectiveness and recommend adjustments to improve customer reach, engagement, and return on marketing investment.

E. Sales and Business Development Support

• Collaborate with the Sales Department to develop marketing programs that support revenue growth and customer acquisition.
• Identify potential customers, market segments, distribution opportunities, and strategic partnerships.
• Support sales initiatives through product presentations, promotional materials, market intelligence, and customer insights.
• Monitor sales trends and product performance to identify opportunities for market expansion.
• Coordinate with Sales regarding customer requirements, promotional programs, and market feedback.
• Recommend strategies to improve customer retention, brand loyalty, and market penetration.

F. Budget and Performance Management

• Prepare and manage the marketing budget to ensure efficient use of company resources.
• Monitor marketing expenditures and ensure that activities are conducted within approved budgets.
• Evaluate marketing campaign results based on established performance indicators.
• Prepare regular reports on marketing performance, campaign effectiveness, market trends, and budget utilization.
• Recommend cost-effective marketing initiatives that maximize business impact.

G. Team and Stakeholder Management

• Supervise, coach, and evaluate marketing personnel to ensure effective execution of departmental objectives.
• Assign responsibilities, establish performance targets, and monitor team deliverables.
• Coordinate with Sales, R&D, Production, Purchasing, and other departments to align marketing initiatives with operational capabilities.
• Build and maintain professional relationships with customers, suppliers, advertising agencies, and business partners.
• Ensure compliance with company policies, approved marketing budgets, and applicable advertising and consumer protection requirements.