Marketing & Content Lead – F&B Growth

About the role

Van Dough is looking for a hands-on marketing person to help shape the next stage of the brand. You will take ownership of marketing across the business and work closely with the owner to build the marketing function, create direction, develop the team and drive the brand forward. This is not a role where you simply follow an existing marketing calendar.

Key responsibilities

• Create engaging content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
• Plan and manage the social media calendar
• Shoot, edit and coordinate photos, reels, short-form video and campaign content
• Tell the Van Dough story in a way that feels authentic and builds a strong community around the brand
• Develop marketing campaigns for products, stores, wholesale, events and new launches
• Work closely with the owner to turn ideas into campaigns and content
• Help define the overall brand and marketing direction for the next few years
• Identify opportunities to grow awareness, engagement and customer loyalty
• Track campaign and social performance and learn what actually works
• Support new store, product and brand launches

About you

• Genuinely love food, hospitality and building brands
• Are creative and full of ideas
• Understand social media and what makes people stop scrolling
• Can create content yourself rather than relying entirely on agencies
• Are comfortable working in a fast-moving, entrepreneurial environment
• Enjoy working closely with business owners
• Can move from strategy to execution
• Are commercially minded and interested in how marketing contributes to actual business growth
• Are excited by the idea of helping build a marketing team and function from an early stage
• Take ownership and are happy to test, learn and improve

About us

Van Dough is a growing food and beverage group with ambitious plans for the next few years. One of the things we are most proud of is our team culture. Many of our core team members have been with Van Dough since the early days and have stayed with the business through different stages of growth. Our people genuinely care about the business, the brand and the team around them. We value people who care, take ownership and want to build something meaningful together.

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