Marketing Assistant

Pleasance

The Marketing Assistant plays a key role in maintaining and advancing the day-to-day operation of the Pleasance’s busy marketing department.

Working alongside the Head of Marketing and Graphic Designer, the Marketing Assistant will support the delivery of the theatre’s strategic marketing campaigns and work directly with incoming performing companies. The role has a strong focus on digital marketing, with social media experience essential.

The Marketing Assistant will lead the delivery of the Pleasance’s social media marketing strategy across Facebook, Instagram, X, Bluesky and TikTok, including organic and paid content. You’ll be responsible for developing exciting and engaging content ideas, taking them from concept through to completion, and identifying high-performing content and social trends.

As part of the Edinburgh Festival Fringe campaign, you’ll also oversee a small team of Digital Content Creators to enhance the organisation’s digital promotional output during the peak season.

The successful candidate will be highly organised, personable and proactive, with a friendly, can-do attitude. You’ll need to be comfortable working independently, spending time on your feet and adapting your working hours around events and artists’ schedules. There is potential to work remotely for up to two days per week.

Key Responsibilities

Social Media

Develop and implement social media marketing strategies for Pleasance London and Edinburgh.
Manage the Pleasance’s Facebook, Instagram, X, Bluesky and TikTok accounts.
Create and manage organic social content, paid advertising and customer service enquiries.
Grow the Pleasance’s social media following across all channels.
Analyse social media data and identify trends to inform future marketing decisions.
Oversee Digital Content Creators during the Edinburgh Festival Fringe.
Plan, capture and create high-quality social content, including appearing on camera.
Work with performing companies to provide advice and support on social media strategies.

Content Production & Asset Management

Manage communications with performing companies to ensure digital assets are received and approved on schedule.
Work closely with the Head of Marketing, Graphic Designer and programming team to ensure digital assets are produced to a high standard.
Work with external videographers and photographers to produce digital content.

Audience Development

Identify new opportunities across social media to help the Pleasance reach new audiences.
Research and develop new social media networks and oversee the distribution of content and communications on an ad-hoc and seasonal basis.

General

Represent the marketing team at press nights, galas and other relevant events.
Represent the Pleasance and its values, ensuring excellent standards for visitors.

About You

The ideal candidate will have:

Experience in social media marketing or demonstrable transferable skills.
Creative ideas and confidence pitching them.
A proactive approach and ability to get things done within deadlines.
Extensive knowledge of and an active interest in social media platforms.
Confidence using Meta Business Suite.
High-quality content creation skills, including video editing and photography.
Strong copywriting and proofreading skills with excellent attention to detail.
Excellent written and verbal communication skills.
The ability to organise a busy workload and multitask under pressure.
Excellent relationship management skills.
Knowledge of and an interest in the arts.

Desirable: People management experience, basic graphic design skills, email marketing experience and data analysis skills.

Job Details

Salary: £28,000
Contract: Full-time, permanent
Location: London, with travel to Edinburgh in August for the Festival Fringe
Hours: 35 hours per week
Remote working: Up to two days per week
Reporting to: Head of Marketing & Graphic Designer
Evening work: Some evening work may be required
Right to work: Applicants must have the right to work in the UK.

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Marketing Assistant