Manager, Activations, Influencer & PR

r.e.m. beauty is seeking a Manager, Activations, Influencer & PR to own the brand's earned media engine. This role is accountable for earned media performance, brand sentiment, cultural buzz, and vitality growth — driven through influencer strategy, PR agency management, and eventing. This is not a campaign-execution role alone; it's an ownership role for how the brand shows up, is talked about, and grows share of voice across every earned channel.

This role reports to the Director of Global Brand Marketing and manages an Influencer Associate Manager directly, plus day-to-day oversight of PR agency partners across the US, UK, and Europe. This role owns budget across activations, influencer, mailers, and events. The role partners closely with brand marketing, creative, retail, and product teams to ensure earned media strategy is integrated into every major brand moment.

Location: Remote or hybrid; hybrid candidates would work out of the NY office.

Type: Full-time

Experience Level: 5+ years

Department: Global Brand Marketing

Reports to: Director, Global Brand Marketing

Key Responsibilities

Earned Media Strategy & Performance

• Own the brand's overall earned media strategy — the throughline connecting influencer relations, PR, and eventing into a single point of view on how r.e.m. beauty builds buzz and sentiment
• Define and track the metrics that matter for earned media health (EMV, share of voice, sentiment, buzz/vitality trend); own a daily dashboard to surface opportunities and threats in near real time, and report formally on performance monthly
• Identify moments — launches, tour activations, cultural events — where earned media investment will have outsized impact, and build the plan to capture it

PR Agency Management (US, UK, Europe)

• Manage day-to-day relationships and performance of PR agency partners across the US, UK, and Europe
• Set quarterly priorities, review coverage and results, and hold agencies accountable to earned media and sentiment goals
• Ensure PR strategy is aligned and coordinated across regions rather than operating in silos

Influencer Strategy & Community Growth

• Set the brand's overall influencer relations strategy, with a focus on building a loyal, high-affinity creator community that compounds brand love over time — not just campaign-by-campaign output
• Define the strategic direction for how the brand identifies, develops, and deepens relationships with influencers across tiers, from grassroots community voices to top-tier talent
• Direct strategy for paid and organic influencer campaigns, overseeing agency partners for granular process execution
• Build and maintain direct relationships with key influencers on behalf of the brand
• Manage and develop the Influencer Associate Manager, setting priorities and reviewing execution quality

Eventing

• Build strategy for and execute global and U.S. influencer eventing centered around new product launches
• Manage all retailer-specific consumer and influencer events (Ulta, Sephora EU)
• Determine whether events are run internally or through outside agency vendors based on scale and complexity

Requirements

• 5+ years in influencer marketing, PR, or earned media, ideally in beauty or a related lifestyle/consumer category
• Experience managing PR agencies across multiple markets/regions
• Track record of building and growing an influencer or creator community strategically, not just executing one-off campaigns
• Experience planning and executing influencer or consumer-facing events, including retail partner events
• People management experience, or clear readiness to manage and develop a direct report
• Strong vendor/agency management skills — able to set direction and hold partners accountable without micromanaging execution
• Excellent relationship-builder — both with external influencers/talent and internal cross-functional partners

Preferred

• Experience in a celebrity or founder-driven beauty brand
• Familiarity with EU/UK influencer and PR landscape
• Experience managing experiential, IRL activation programming

Compensation & Benefits:

Salary Range: $100,000-$110,000 based on experience

Fully Hybrid

Medical, vision, and dental insurance

Generous product allowance and team access to new launches

Opportunities for travel, industry events, and content shoots

About r.e.m. beauty: we are the everyday artistry beauty brand. fueled by passion. rooted in authenticity. a little magic. from the imagination of our founder Ariana Grande, r.e.m. beauty is an invitation to express yourself through beauty and beyond. led by a true artist, we are building a brand around creative purpose, inspired by the creatives, dreamers, and artists in the world. our products make it easy to express your creativity— multi-tasking, skincare-infused hybrids, and hyper-sensorial formulas that blend artistry and everyday play. vegan and cruelty-free, always.

Our team: our team is made up of hard working, thoughtful, caring humans. our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact. we are building a learning community where you can explore new ways of thinking and expand your capabilities.

r.e.m. beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right to work in the US. r.e.m. beauty is an employment at will. This means the employee or employer may terminate the relationship at any time without reason or cause.

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