Interim PR and Communications Manager

12-month maternity cover

Variety
Salary: £40,000
Location: Variety HQ, Camden Town, London
Work arrangement: Hybrid – 3 days in the office per week
Hours: 9am–5pm
Reporting to: Director of Fundraising and Communications

About the Role

Variety is looking for a PR and Communications Manager to join our successful fundraising and communications team on a 12-month maternity cover contract.

This role includes management of internal and external communication channels at Variety, including the website, supporter newsletters, social media and PR.

Leading on brand and design, you will oversee freelance support during busy periods, including photographers and filmmakers. You will lead and manage brand design on Canva, short film editing and work with the Director of Fundraising and Communications on PR.

The PR and Communications Manager is key to achieving Variety’s mission to fund life-changing practical support for disabled and disadvantaged children and young people across the UK.

You will be joining the charity at an exciting time as Variety launches a new three-year strategy, and you will play a key role in our collaborative and high-performing team.

About Variety

In the UK, there are more than 1.3 million disabled children and nearly 4 million children living in poverty. Variety exists to improve their lives.

We believe every child has a right to live their best life and reach their full potential, whoever they are.

We fund and deliver life-changing programmes that enhance quality of life and give children and young people across the UK a better future.

Over the past 75 years, we have supported over one million children by funding almost 6,000 Sunshine Coaches, almost the same number of wheelchairs, and providing thousands of grants to individual children, schools, youth clubs and other organisations for specialist equipment.

In addition, each year thousands of children take part in day trips, special events and educational activities as part of our Variety Great Days Out programme.

Every single day we are improving more young lives. We do it with practical, tangible help that makes a real and immediate difference.

Key Responsibilities

• Lead the planning, creation and delivery of engaging content across Variety's communications channels.
• Manage website content, ensuring information remains accurate, accessible and on brand.
• Work with website developers to deliver improvements and SEO optimisation.
• Manage Variety’s social media content and calendar, ensuring children’s voices are at the heart of our storytelling.
• Manage email marketing, including the supporter newsletter on Dot Digital, working with the team to grow our mailing list.
• Gather case studies that demonstrate Variety’s impact, working closely with the programme delivery team and the families we support.
• Oversee Variety’s brand, ensuring communications are accessible and consistent with our style and tone of voice.
• Work with the Director of Fundraising and Communications to develop and deliver integrated marketing and brand awareness campaigns.
• Review and proof communications produced across the organisation.
• Manage external freelance staff as needed, writing briefs and overseeing work including photographers, filmmakers, PR professionals and designers.
• Write and oversee press releases and respond to media enquiries.
• Monitor, analyse and report on digital communications performance, using insights to improve email open rates, content and audience engagement.
• Manage the Senior Social Media Officer, overseeing objectives, holding 1-to-1s and annual appraisals.
• Produce creative assets on Canva to support fundraising and campaigns.
• Attend Variety events, partner schools and community groups to capture engaging content, maximise engagement and represent the charity.
• Store and manage digital assets and the photo library, keeping records and consent up to date on the CRM (Salesforce), and manage the communications inbox.
• Participate in staff meetings, fundraising and programme meetings and contribute to the success of Variety’s strategy.

Skills, Knowledge and Personal Attributes

Essential

• Experience working in a communications role in the Third Sector.
• Experience of copywriting, editing and communicating a case for support.
• Experience managing digital channels and creating content for social media.
• Experience working with beneficiaries and producing case studies.
• Experience planning and delivering integrated digital campaigns.
• Knowledge of digital analytics and creating reports to measure data.
• Enthusiastic, energetic, self-motivated and passionate about the Third Sector.
• Knowledge of Canva and Dot Digital or a similar marketing platform.
• Experience of Adobe Premiere Pro.

Main Benefits, Terms and Conditions

• 25 days holiday, plus the usual period between Christmas and New Year (non-contractual).
• After one year's continuous service, an additional 2 days' annual holiday for every complete year of service, up to a maximum of 5 additional days.
• 7% pension contribution.
• Life Assurance at 4% of annual salary.
• Company sick pay scheme.
• Medical cover.

How to Apply

Please submit your CV with a cover letter explaining why you would make a great candidate for this role and how you meet the job description.

Applications close at 5pm on Tuesday, 26 August 2026, with interviews taking place during the week commencing 1 September 2026.

Please let us know if you have any accessibility requirements or need any adjustments for the interview.

Equality, Diversity and Inclusion

Inclusion is one of our key values and it is our ambition to recruit great people from diverse communities.

We welcome and encourage applications from suitably qualified candidates regardless of age, disability, sex, gender reassignment/identity, sexual orientation, pregnancy/maternity and/or marriage/civil partnership status, race, religion or belief.

Please let us know if you have any access requirements which we might need to consider in relation to the selection process.

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